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IQOS is the biggest thing to happen to tobacco in years

It’s about time for a breakthrough. Learn more about the benefits of IQOS, an evolution in tobacco that’s actually worth switching to.

IQOS does not produce smoke.

Because it’s about time for a better tobacco experience for you and for the people around you. IQOS has no negative impact on indoor air quality.

* Source: PMI study conducted under controlled International Organization for Standardization (ISO) standards simulating real-world scenarios (“residential”, “office”, “hospitality”).
"It's a superior experience. Definitely"
Dhaniel / Romania

Enjoy tobacco
without smoking

IQOS produces less smell than cigarettes and leaves significantly less staining on your curtains and furniture than cigarette smoke.

“My clothes aren't smelly anymore”
Mirko / Switzerland

Enjoy at home or outdoors without smoke odors.

When using IQOS, the aerosol/ vapor generated dissipates more quickly than cigarette smoke.

“It has less lingering smell”
Laura / Romania

Fits in your pocket.
Heats up with a touch.

Wherever you go, IQOS goes with you. IQOS heats up in seconds and turns off itself when you’re done. It’s that easy.

“IQOS allows me to smoke even when cigarettes are inconvenient.”
Francesca / Milan Italy
This tobacco product is harmful to health and addictive.
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