Over a decade of development and billions invested
IQOS is a product worth switching to.
behind the vision.
HeatControl™ Technology generates a flavorful nicotine-containing vapor. And since the tobacco does not burn, the levels of harmful chemicals are significantly reduced compared to cigarette smoke.
The best of tobacco meets the best of technology.
More than a decade ago, scientists and experts from around the world gathered in Neuchatel, Switzerland, to revolutionize tobacco enjoyment.
IQOS combines heat not burn technology with unparalleled precision.
At the heart of the innovation is a blade made of ceramic incorporating platinum, gold and silver tracks, coated in ceramic, allowing IQOS to heat, but never burn, tobacco.
With an innovative three-part design system.
It starts with HEETS™ - small heated tobacco units made from real tobacco. The experience is completed with a sleek IQOS holder that heats the tobacco and delivers the real tobacco flavor you enjoy. Once the heated tobacco unit is finished, it can be removed from the holder. The IQOS holder can be inserted back into the charger.
IQOS is changing the lives of millions.
More than five million adult smokers have already made the switch to IQOS.
Discover PMI’s journey
to a smoke-free world
Our overarching goals are to develop products that are acceptable to adult smokers and to conduct rigorous and scientific assessment to demonstrate that they reduce risk and comply with emerging standards.