FORGET PASSWORD


Continue with login
OR

Over a decade of development and billions invested

IQOS is a product worth switching to.

The science
behind the vision.

HeatControl™ Technology generates a flavorful nicotine-containing vapor. And since the tobacco does not burn, the levels of harmful chemicals are significantly reduced compared to cigarette smoke.

The best of tobacco meets the best of technology.

More than a decade ago, scientists and experts from around the world gathered in Neuchatel, Switzerland, to revolutionize tobacco enjoyment.

IQOS combines heat not burn technology with unparalleled precision.

At the heart of the innovation is a blade made of ceramic incorporating platinum, gold and silver tracks, coated in ceramic, allowing IQOS to heat, but never burn, tobacco.

With an innovative three-part design system.

It starts with HEETS™ - small heated tobacco units made from real tobacco. The experience is completed with a sleek IQOS holder that heats the tobacco and delivers the real tobacco flavor you enjoy. Once the heated tobacco unit is finished, it can be removed from the holder. The IQOS holder can be inserted back into the charger.

IQOS is changing the lives of millions.

More than five million adult smokers have already made the switch to IQOS.

Discover PMI’s journey
to a smoke-free world

Our overarching goals are to develop products that are acceptable to adult smokers and to conduct rigorous and scientific assessment to demonstrate that they reduce risk and comply with emerging standards.

LEARN MORE ABOUT OUR SCIENCE & INNOVATION

This tobacco product is harmful to health and addictive.
This site is about selling new tobacco products. Upon entry, you are stating responsibly that you are over 18 year old and a user of tobacco products.
Are you 18 years old or older and a smoker?
You must be 18 or over to access materials on this site