Style. Innovation. Contrasts.
What happens when a design provocateur meets a device known for refined innovation? Say hello to the IQOS ILUMA i x Seletti Limited Edition, where a new chapter begins at the intersection of design and technology. This is more than a device; it’s a statement. A scene-stealer. A conversation-starter wrapped in Seletti’s unmistakable creativity.
Seletti, the Italian design powerhouse founded in 1964, has always turned the ordinary into the extraordinary. Renowned for merging art, pop culture, and utility, it transforms everyday objects into icons of personality and wit. Now, its playful aesthetic collides with the sleek world of IQOS, delivering a limited-edition collection that defies expectations.
The IQOS ILUMA i x Seletti Limited Edition is here and it’s rewriting the rules of what a tobacco heating device can look and feel like. This collection is the result of a collaboration between IQOS and Seletti, the Italian design house known for turning the everyday into the extraordinary.
In this article, we’ll take you through the creative concept behind this bold release, introduce each product in the collection, and help you decide which piece to choose.
More Than Meets the Eye
From the first glance, the IQOS ILUMA i x Seletti Limited Edition stands apart. Draped in deep, velvety black, the surface whispers sophistication, whilst the iconic Seletti zig-zag pattern slices across it. It’s a contrast that catches the eye and holds it. Look closer, and the details begin to speak.
IQOS ILUMA i PRIME x Seletti: Subtle was never the plan
Want a device that demands a second look? The IQOS ILUMA i Prime x Seletti Limited Edition has bold creativity. Its deep black body is wrapped in Seletti’s golden zig-zag motif, in a unique design. The golden anodized holder and double anodization aluminum ring offer a tactile experience meant to be both seen and felt.
Limited edition? Yes. But limitless in boldness. This is design that’s daring and entirely unique. Subtle was never the plan.
IQOS ILUMA i x Seletti: Design that plays by its own rules
With a soft-touch black exterior and Seletti’s signature golden pattern on the door, the IQOS ILUMA i x Seletti Limited Edition feels like a piece of modern art. Open it, and you’ll find the black holder topped with a polished golden ring.
The Art of the Unexpected: Seletti Style
For over half a century, Seletti has blended eccentricity with Italian elegance, redefining the boundaries of design. From its iconic Monkey Lamps to daring artistic collaborations, the brand’s signature aesthetic is unmistakable: quirky, unexpected, and unapologetically bold.
With a flair for the unconventional, Seletti designs are made to stand out, and never blend in. Now, that same rebellious charm steps into the world of IQOS, where design rules are made to be rewritten, not followed.
Ready to explore the unexpected?
Ready to know the limited edition? Discover it as an exhibition product at the following stores: Golden Hall, Glyfada, Syntagma, The Mall Athens & Tsimiski (Thessaloniki).
Find your nearest IQOS Store or Retailer to learn more or order from our online store
The IQOS ILUMA i x Seletti Limited Edition invites you to dare to see beyond the surface. Bold. Intriguing. Captivating.
