The IQOS ILUMA i Electric Purple: More than a color
Electric Purple is not just another shade, it’s a bold new chapter in the IQOS ILUMA i story. Available across the entire range (IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE), this vibrant color represents curiosity in motion: daring, dynamic and unforgettable.
Each device in IQOS ILUMA i family is powered by the SMARTCORE INDUCTION SYSTEM™, a bladeless heating innovation for consistent experience with TEREA tobacco sticks and LEVIA flavored nicotine sticks, specially designed to work exclusively with IQOS ILUMA devices.
But Electric Purple is more than just a color. It embodies the IQOS belief that Curiosity is Electric, it’s that spark of energy when you see, feel, or experience something new. It’s not only about color, but also about style, expression, and individuality.
Smart Features that spark curiosity
- Touch screen: Check your device status and personalize your experience with a simple tap.
- Pause Mode: Pause your moment for up to 8 minutes and resume right where you left off.*
- FlexBattery: Choose your rhythm and enjoy multiple consecutive uses.
- FlexPuff: You may get 4 extra puffs.**
- Autostart: The device activates automatically when a stick is inserted, making use seamless and effortless.
- Up to 20 uses per full charge: Designed to keep up wherever curiosity takes you.
From the most refined IQOS ILUMA i PRIME, to the iconic design of IQOS ILUMA i and all in one IQOS ILUMA i ONE, the range blends cutting-edge technology with a personal touch. And now, with Electric Purple, it adds a permanent color that doesn’t just complement your style; it amplifies it.
Is the new IQOS ILUMA i Electric Purple different from other IQOS ILUMA i Devices? Is it a Limited-Edition Device?
No, the IQOS ILUMA i Electric Purple is not a new model or a limited-edition device. It’s a permanent color option added to the IQOS ILUMA i range. It’s available across all three devices: IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE.
Alongside Electric Purple, the IQOS ILUMA i devices come in a variety of colors to suit your style. IQOS ILUMA i and the IQOS ILUMA i ONE share a vibrant palette of five colors, including Electric Purple, Breeze Blue, Digital Violet, Leaf Green, and Midnight Black. IQOS ILUMA i PRIME introduces its own elegant selection featuring Electric Purple, Breeze Blue, Garnet Red, and Midnight Black.
Reasons to choose IQOS ILUMA i Electric Purple
Choosing IQOS ILUMA i Electric Purple means more than picking a device. It’s about embracing advanced features and a bold design that reflects your style. Here’s why:
- Authentic Taste: Enjoy authentic tobacco taste and satisfaction with TEREA sticks, or a new nicotine experience with LEVIA sticks, expertly crafted exclusively for IQOS ILUMA. Whether you prefer classic, or menthol flavors, there’s a flavor to match your curiosity.
- Heated, Not Burned: IQOS ILUMA i heats tobacco or flavored nicotine sticks from the inside with no smoke and no ash.
- Smart Features: From Pause Mode and FlexBattery for IQOS ILUMA i PRIME and IQOS ILUMA i to FlexPuff for IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE.
- Seamless Experience: Autostart function makes use effortless and intuitive.
- IQOS App: You can customize vibrations, check device status, and enhance your experience in a way that feels personal and unique.
- Stylish design: Electric Purple isn’t just a shade, it’s curiosity in color. Vibrant, contagious, unforgettable, it elevates your style.
Where to buy IQOS ILUMA i Electric Purple
IQOS ILUMA i Electric Purple is available both online and in-store. Explore the full range and purchase your favourite device online:
Want to see the new Electric Purple color in person? Use the IQOS Store Locator to find your nearest store and experience the full power of curiosity.
*Only available in Performance Mode, during the first 3 minutes or 8 puffs of the experience. When pause is activated, Performance Mode gives you up to two consecutive experiences and pause is available only for one of them.
**FlexPuff is designed to work with tobacco sticks. Activation and number of puffs depends on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used.
