At IQOS, our mission goes beyond offering alternatives to traditional smoking. It’s about responsibility — especially when it comes to protecting minors from accessing tobacco and nicotine products.
IQOS, VEEV, and ZYN are designed exclusively for adult smokers who are looking for a better alternative. Ensuring these products stay out of the hands of minors isn’t just a priority — it’s a shared responsibility. One that calls for awareness, education, and smart solutions.
A Collective Commitment
In collaboration with key partners, Papastratos is launching a bold new initiative:
“It’s in our hands to keep it out of theirs.”
This initiative is built on three strategic pillars: Education, Social Awareness, and Technological Innovation. It reflects our ongoing commitment to social responsibility and recognizes the growing role of businesses in shaping a safer, more informed society.
The campaign was officially presented on September 1st at Aigli Zappeiou.
During the event, George Margonis, Chairman and CEO of Papastratos, stated: “When a tobacco or nicotine product ends up in the hands of minors, something isn’t working. And to fix it, we need collective action. Protecting minors is everyone’s responsibility, and Papastratos is stepping up with targeted initiatives and strong partnerships. It’s in our hands to ensure tobacco and nicotine products stay out of theirs.”
Three Pillars Driving Meaningful Change
- 1. Responsible Retail Practices
A nationwide training and certification program for approximately 20,000 retailers, including clear signage at points of sale. - 2. Social Awareness
A wide-reaching awareness campaign designed to foster a culture of responsibility across society. - 3. Technological Innovation
ΑDevelopment of smart tools for reliable age verification in online purchases.
