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THESE PRODUCTS ARE NOT RISK FREE AND PROVIDE NICOTINE, WHICH IS ADDICTIVE. ONLY FOR USE BY ADULTS WHO WOULD OTHERWISE CONTINUE TO SMOKE OR USE OTHER NICOTINE PRODUCTS.
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A stylized purple roadway at night with glowing light trails and the text “IQOS ILUMA i Electric Purple” in the center.

The new color of the IQOS ILUMA i series is here.

By purchasing your first IQOS ILUMA i Electric Purple device, you earn stars in the IQOS CLUB. Curious to live unexpected experiences?

IQOS ILUMA i PRIME Electric Purple

The most refined color that stands out with advanced features.

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IQOS ILUMA i PRIME Electric Purple device on a purple background.

IQOS ILUMA i Electric Purple

Vibrant color with iconic design and advanced features.

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IQOS ILUMA i Electric Purple device on a purple background.

IQOS ILUMA i ONE Electric Purple

Electrifying color and All-in-one design with advanced features.

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IQOS ILUMA i ONE Electric Purple device on a purple background.

Electric Dreams

Your chance to win an experience of a lifetime. Learn more at IQOS CLUB.

Two Electric Purple IQOS ILUMA i devices, with a lighting as background.