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Product information

What is IQOS?

The IQOS System is a revolutionary product that heats the tobacco included in the HeatSticks, rather than burning it, generating a vapor that allows adult consumers to enjoy real tobacco flavor with no fire, no ash and less smell.

Why do Tobacco sticks (HEETS) taste different than my usual brand of cigarette?

Taste is different as the tobacco is heated and not burned, so IQOS does not generate smoke but rather an aerosol mostly made of water, glycerin and nicotine.

Can I use a conventional cigarette with the IQOS device?

No, conventional cigarettes cannot be used with the IQOS! The IQOS device is designed to work only with the special tobacco sticks (HEETS).

Is it true that IQOS generates less smoke/smell than conventional cigarettes?

Yes. Since IQOS heats the tobacco, instead of burning it, it produces less smell compared to the smoke generated from conventional cigarettes.

Is IQOS an E-CIG containing nicotine?

No liquid nicotine, IQOS contains real tobacco. It is not an e-cigarette but a unique system that heats tobacco rather than burning it, generating an aerosol with real tobacco taste and satisfaction. It contains nicotine, which is naturally present in the tobacco used in Tobacco sticks, and nicotine is addictive.

Is IQOS a type of electronic cigarette?

No, IQOS is not an electronic cigarette. The innovative IQOS technology — and what makes it significantly different from the electronic cigarettes available on the market — is that it heats the tobacco included in the HeatSticks, generating a vapor with real tobacco flavor, no fire, no ash and less smell.

What do you mean by the term ‘tobacco heating’?

The IQOS device includes a holder, which uses HEATCONTROL Technology to heat the HeatStick to approximately 350°C, without burning it, as is the case with conventional cigarettes at 800°C

Why does IQOS not produce ash?

No ash is generated, since the IQOS holder heats the tobacco, instead of burning it.

Does IQOS produce smoke?

No, IQOS does not produce smoke because it does not burn tobacco. It generates a tobacco vapour that is what you see when using IQOS.

Will IQOS help me quit smoking?

No. IQOS is not a smoking cessation device or intended as a device to quit smoking

This tobacco product is harmful to health and addictive.
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