It all started with a vision for a smoke-free world. After more than 12 years of Research and Development, at Philip Morris International (PMI) we managed to bring this vision to life, by creating our innovative alternative to cigarettes, for adults who would otherwise continue to smoke.
A cigarette has to be lit, in order to be smoked. The tip of a cigarette burns at 600°C, but can reach above 800°C during a puff. It is the action of burning that releases most of the harmful and potentially harmful chemicals into the smoke of a cigarette.
On the contrary, IQOS, PMI’s heat-not-burn device, heats up specially processed tobacco at temperatures up to 350°C, releasing tobacco flavor with no fire and deliverables of combustion, namely ash and smoke. By heating tobacco instead of burning it, IQOS delivers a cleaner tobacco experience, free of the mess, as well as the intense and lingering smell of cigarettes.
What are heated tobacco products?
Heated tobacco products, heat-not-burn products or smoke-free, do exactly what their name suggests: they heat tobacco instead of burning it.
There are many heat-not-burn products out there. IQOS is the No1 heated tobacco product in the world*. Equipped with innovative HeatControl™ Technology, IQOS heats tobacco up to 350°C without burning it. This delivers a real tobacco experience, without fire and its products, namely ash and smoke. IQOS produces an aerosol which dissolves quickly and has a less intense and lingering smell than cigarette smoke. It leaves less smell on your hands, hair, clothes and places you go, than cigarettes.
**Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US).
IQOS heat-not-burn system
Currently, there are three IQOS devices available. They all use HeatControl technology and are different in certain characteristics, so you can choose the most suitable for you. IQOS is for adult smokers who would otherwise continue smoking.
IQOS 3 DUO is the most advanced IQOS device yet. IQOS 3 DUO offers up to two consecutive HEETS experiences without the need to recharge the IQOS Pocket Charger. You can enjoy up to 20 tobacco experiences overall before the need to recharge the pocket charger. IQOS 3 DUO is equipped with our fastest-charging holder to date - only 1 minute and 50 seconds to the first use. You can personalize your device with over 1000 customization options, thanks to our wide range of IQOS accessories.
IQOS 3 Multi is an integrated product that combines the Holder and Charger. The all-in-one pocket size device offers 10 back-to-back HEETS experiences before needing to recharge. It’s lightweight and portable. Its wide range of customization options allow you to make IQOS truly yours.
IQOS 2.4 Plus is our classic heat-not-burn device. It is the basic model for your introduction into the IQOS World, as it features an intuitive, user-friendly design and offers up to 20 tobacco experiences in one charge of the Pocket Charger.
How does IQOS work?
All IQOS devices work in the same way: first, push a button to turn on the Holder. Then, insert the HEETS stick in the Holder. Your IQOS is ready to use. When your IQOS experience is over, simply remove the used HEETS from the Holder and dispose of it.
Our commitment to high quality
Our main objective is to provide IQOS legal age users with a high quality tobacco experience. The way we prepare tobacco is what makes the difference. The tobacco inside every HEETS is specially prepared using a unique patented method, necessary to optimize the tobacco for heating. In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, when combined with all the other parts of the filter to compose a HEETS stick.
HEETS tobacco sticks for IQOS devices provide taste experience similar to that of a cigarette. They come in 7 different tobacco flavors, to cater to different tastes. Surely, there is a HEETS flavor that matches every taste.
Explore the IQOS 3 DUODevice