IQOS means a change for you and for those around you
Find out about the reasons why IQOS is a better choice than cigarettes for you and those around you
Enjoy a more pleasurable experience
IQOS heats tobacco without burning it. As a result, you can enjoy the authentic flavour of tobacco without burning, without ash and without cigarette smoke.
You respect those around you
The smell that "lingers" in the area is transient and disappears quickly, so it does not "permeate" the curtains, furniture, etc. in the way that cigarette smoke does. Also, as the tobacco does not burn and there is no ash, you can keep the area clean and you don’t need to worry about burning anything with the tip of the cigarette.
Add some style to your everyday life
IQOS was awarded the GOOD DESIGN® Award. Thanks to its elegant and compact design, it is a perfect match for your style and you can take it with you easily wherever you go.
See how IQOS has changed the lives of other consumers.
Real IQOS users talk about how they made the big transition. They managed to leave cigarettes in the past and make IQOS part of their daily routine, and changed their lives.