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IQOS Benefits

Our best alternative for real tobacco taste satisfaction.

IQOS 3 White with Charger

A better choice.

Adult smokers can live balanced lives by enjoying satisfying alternatives to continued cigarette smoking. IQOS is a better choice than continued smoking with all the tobacco satisfaction you need. Round-the-clock expert customer care and support on your journey as you switch from cigarettes to IQOS.

Beach Girl IQOS 2.4+
Couple Using IQOS 3 Multi Blue

Smell like you, not like smoke.

IQOS 3 Gold with Charger on Table

Ever wondered how to get rid of the cigarette smoke smell? With IQOS you can now enjoy a cleaner experience with cigarette-like satisfaction but without the cigarette-like smell. So you can now enjoy your tobacco while being less likely to bother those around you.

IQOS heats, not burns tobacco, producing an aerosol that dissipates quickly.

IQOS 3 Gold with Charger on Table

A totally new experience in tobacco taste and flavor.

We strive to ensure the best tobacco taste and satisfaction by combining the superior quality tobacco in HEETS with IQOS HeatControl™ Technology. This precisely heats tobacco to produce the best balance in taste and flavor, with no burning. You’ll find switching from cigarettes to IQOS an easy and very satisfying journey.

A wide range of unique flavor choices allows you to discover your perfect flavor.

*Based on PMI estimates as of January 2019.
Woman Holding IQOS 3 with Charger

No fire, no ash, no burn.

Enjoy your IQOS moments when it is the right moment.

Unlike cigarettes, IQOS heats tobacco, rather than burns its . Since no tobacco is burned and no fire is involved, there’s no lit end, and no falling ash to make a mess.

Try IQOS for 60 days

Couple Holding IQOS 3 Purple with Charger
This tobacco product is harmful to health and addictive.
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