IQOS is the result of billions USD of investment and 10 years of development work.
The innovative HeatControl™ technology and ceramic coated heating blade ensure the even heating of HEETS sticks to up to 350°C. At this temperature the tobacco is not burned, and a tobacco vapor is produced.
This delivers cigarette-like satisfaction and real tobacco flavor from the first puff to the last.
No. While they are both electronic devices, and do not produce smoke like cigarettes, there is one main feature that distinguishes IQOS with Heets from e-cigarettes: IQOS heats real tobacco, producing an aerosol.
Contrary to vaporizing an e-liquid, IQOS uses the innovative HEETS tobacco sticks.The HEETS include superior quality of real tobacco, which is is carefully selected and processed to ensure it is evenly heated from the inside delivering consistent taste and cigarette-like satisfaction.
This is why the majority of smokers who switch to IQOS completely quit cigarettes.*
*PMI financials or estimates, IQOS user panels and PMI market research.
IQOS Heated tobacco and e-cigarettes are both alternatives to continued smoking.