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What is IQOS?

IQOS 3 Black with Charger

IQOS is our innovative alternative to traditional smoking

IQOS 3 Black with Charger

Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.

PMI Research & Development

About us

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

How IQOS works

IQOS 2.4+ with Heets Technology

State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco enjoyment. And with IQOS, we’ve achieved just that. Through IQOS HeatControl(TM) Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash, no fuss

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IQOS 2.4+ with Heets Technology

Our IQOS family

IQOS 3 Gold with Charger
NEW

We want IQOS to fit you, your habits and your lifestyle. That’s why you’ll find different models within our range – the IQOS 2.4 Plus, IQOS 3 and IQOS 3 Multi. To get started, browse our range and make it uniquely “you” with the widest range of accessories available.

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IQOS 3 Multi Blue
NEW

fi   MULTI

IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It’s perfect for when you’re on the move.

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IQOS 2.4+ White with Charger
NEW

ff   2.4 Plus

The IQOS 2.4 Plus and IQOS 3 are both a three-part system; with a holder, pocket charger and a HEETS™ tobacco stick. Place a HEETS tobacco stick into the holder, push the button and enjoy true tobacco satisfaction. Once you done, place your holder back in the pocket charger and a few minutes later you holder will be charged, ready to go again.

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Heets Flavour Gradient Heets Flavour Gradient
IQOS 3 White with Heets

HEETS™

Our HEETS(TM) tobacco sticks are specially designed for IQOS. Created with only the highest quality tobacco leaves to ensure a consistent and satisfying taste experience. There are a wide range of flavours to choose from.

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IQOS benefits

Changing the traditional smoking experience for the better is our priority. And the benefits of IQOS speak volumes –no fire, no smoke, no ash and less smell.

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IQOS 3 White with Charger
This tobacco product is harmful to health and addictive.
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