Stellar blue IQOS 3 DUO holder and charger in businessman's hand with HEETS stick inserted

The science and vision behind IQOS.

IQOS is the combination of science, technology and vision.

Brilliant gold IQOS 3 DUO holder and charger in hand

Tested to the highest standards.

IQOS has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of participants.

Man holding brilliant gold IQOS 3 DUO holder and charger
IQOS DUO holder heats up to 350°C

Why heating is better.

Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking.

IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.

IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits harmful chemicals. IQOS HeatControl™ Technology prevents tobacco from burning.

Stellar blue IQOS 3 Duo holder and charger with HEETS stick on a table next to popcorn
IQOS DUO holder heats up to 350°C

Heating technology.

When a cigarette is lit, the tobacco burns at temperatures of around 600°C. This burning process generates smoke and ash; when a smoker takes a puff, the temperature rises above 800°C at the burning tip.

Cigarette smoke is a complex mixture of over 6,000 chemical substances, around 100 of which have been linked to smoking-related diseases by public health authorities.

IQOS HeatControl™ Technology heats tobacco to a lower temperature (less than 350°C), ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapour that brings you a high-quality tobacco taste experience.

Cigarette burns at 800°C

Cigarettes produce tar, IQOS doesn’t

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 DUO holder with no equivalent stain
Stellar blue and white IQOS 3 DUO holders

Switching to IQOS.

Our studies show that the satisfaction of those who switched completely to IQOS is comparable to that of those who continued to smoke cigarettes.* Discover more about our scientific assessment journey.

Discover the studies

IQOS is not risk-free and delivers nicotine, which is addictive. The best decision any smoker can make is to quit tobacco and nicotine use altogether.

* 3-month clinical study conducted in US and Japan with 160 adult smokers each, under near real-world conditions.

Woman's hand holding a brilliant gold IQOS 3 DUO holder and charger in a car
This tobacco product is harmful to health and addictive.
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This website is about selling new tobacco products and contains information about them. Entrance is only permitted to persons over 18 years of age who are also users of nicotine products. We need your age to make sure that you are an adult in Greece. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.