Tobacco ash and cigarette smoke are now things of the past
IQOS is a revolutionary way to enjoy tobacco. It’s everything you want from tobacco and less of the things you don’t.
The best of tobacco meets the best of technology.
Experience the breakthrough of HeatControlTM Technology.
HEETS are the finest tobacco reimagined for IQOS. Find your favorite flavor.
Millions of adult smokers have switched to IQOS.
What are you waiting for?
“With IQOS I enjoy the taste of real tobacco, without bothering people around me.”Dimitris, IQOS user
“Using IQOS, my hair, clothes and hands do not smell. I feel free from the smoke of cigarette.”Christianna, IQOS user
Make it yours.
Customize your IQOS.
Pick a color.
Pick a combo.
Pick a style.
Designing a smoke‑free future.
From burning to heating. From cigarette smoke to tobacco vapor. After thousands of years of burning tobacco, we’ve made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.