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What is IQOS?
IQOS offers better alternatives to cigarettes to adult smokers who would otherwise continue to smoke. The IQOS heated tobacco devices provide a satisfying taste experience without ash, smoke and less smell than cigarettes. Choose your way forward.
Discover IQOSImportant information: These products are not risk free, and also they delivers nicotine which is addictive.
Discover the heated tobacco devices of the IQOS ILUMA series
and the IQOS VEEV e-cigarette
Heated tobacco
IQOS ILUMA, IQOS 3 and lil SOLID series
Using real tobacco to deliver real tobacco taste and satisfaction.
TOGETHER.
FORWARD.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative than cigarettes, or you’ve already made the switch, IQOS is by your side.
IQOS ILUMA seriesNew
Next level forward.
Discover the our new devices that bring your real tobacco to the next level of enjoyment.
Try our flavours
Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.
New
IQOS ILUMA PRIME
Advanced, inside and out.
New
IQOS ILUMA
Familiar, upgraded.
New
IQOS ILUMA ONE
Affordable, all-in-one.
Next level tobacco pleasure.
With a wide range of flavors and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA.
I IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS*
Satisfying
No tar**
No smoke
* Source: Status as of March 2021 Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.
PMI Financials or etsimates, IQOS user panels and PMI Market.
** Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
Your style.
Your details.
Mix and match as you go our widest range of accessories. Ever.
Discover accessoriesIQOS news & blog
Smoking Alternatives
Switching to smoke-free alternatives: The benefits
Apr 28, 2022. Learn all the benefits of switching to smoke-free alternatives!
IQOS vs Cigarettes
Is IQOS a “heated cigarette”?
Mar 28, 2022. Are you wondering if IQOS is a “heated cigarette”? Click on the article to solve your questions!
E-Cigarettes & Vaping
What is e liquid?
Mar 8, 2022. Do you have questions about what is e liquid and how it works? Learn everything you need to know here!
E-Cigarettes & Vaping
Vaping vs Smoking: What are their differences?
Feb 16, 2022. Vaping vs Smoking: Learn all about their differences!