What is IQOS?

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.*

Discover IQOS

Important information: IQOS is not risk-free. Read more.

A woman with curly hair holding an IQOS device.

TOGETHER.
FORWARD.

Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*

Discover more

A woman holding an IQOS device embraces her partner.
*Important information: IQOS is not risk free.
A golden IQOS 3 DUO.
IQOS 3 DUO

Always ready.

IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.

Discover IQOS

Compare devices

Find your perfect IQOS match.
Woman dancing and smiling with a stellar blue IQOS 3 DUO holder in her hand.

Better for us.

IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes. No tar, no ash, no lingering smell.

See the benefits

*Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it.

Important information: although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

Line up of 4 IQOS 3 DUO and MULTI holders with customised caps

Make it yours.

Customise IQOS to suit your style. Make a bold statement, dress it up in a variety of design combos. Whatever you choose, bring your true colours to your IQOS experience.

Personalise your IQOS
This tobacco product is harmful to health and addictive.
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This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website is about selling new tobacco products and contains information about them. Entrance is only permitted to persons over 18 years of age who are also users of nicotine products. We need your age to make sure that you are an adult in Greece. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.