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FAST, COMPACT,
ALWAYS READY.

FAST, COMPACT,
ALWAYS READY.

Two consecutive uses. Rapid charge.

DISCOVER

WINTER
SALES.

WINTER SALES.

Up to 50% off on all
IQOS Accessories!

DON'T MISS THEM OUT

SERVICES TAILORED
AROUND YOU.

SERVICES TAILORED
AROUND YOU.

The moment to enhance your IQOS experience is really close!

DISCOVER THE IQOS CARE PLUS

Tobacco enjoyment as it should be.

There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.

DISCOVER BENEFITS

Girl on Beach IQOS 3 Man Holding IQOS 3

A change in perspective is all it takes.

Woman Holding IQOS 3 with Heets

As humans, we move forward. And always find a better way. Together, we find amazing every day.

A change in perspective is all it takes. Welcome to the world of IQOS. Where things are simply amazing.

Better just got better.

IQOS 3 DUO device in red
IQOS 3 DUO device in red

IQOS DUO Logo

Inspired by your feedback, designed around your needs and in one rhythm with your way of enjoying tobacco.

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From our family to you

You might be wondering; “Which IQOS is right for me?” Thankfully, you’ve got options.

IQOS 3 Gold with Charger

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

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IQOS 3 Multi Blue

Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco satisfaction so you never miss a beat.

COMPARE

IQOS 2.4+ White with Charger

Classic, intuitive and user- friendly, this device is perfect for all your tobacco moments.

COMPARE

IQOS science and technology

Every element counts

IQOS 3 Sketch Drawing

Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS deliver the best when it comes to science and technology.

GET THE FACTS ABOUT IQOS

IQOS 3 Sketch Drawing

Make it yours

Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

CUSTOMIZE YOUR IQOS

IQOS 3 Multi Grey and Green

Our five commitments for a future without cigarette smoke

Our commitments highlight the way in which IQOS is striving to make a difference to the benefit of our adult users and those around them, today and everyday.

There are more than 1 billion adult smokers globally*, and those who would otherwise continue to smoke can now experience the benefits of switching.

*Source: Global estimate of adult smokers - WHO as of December 2018.

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IQOS HEETS Sortiment

HEETS

Lets find your flavour. Introducing HEETS™,
the new way to enjoy tobacco.

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Designing a smoke-free future

We have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives

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PMI Research & Development
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