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THE BETTER ALTERNATIVE MORE AFFORDABLE THAN EVER BEFORE.

THE BETTER ALTERNATIVE MORE AFFORDABLE THAN EVER BEFORE.

New reduced prices on the IQOS 3 DUO & IQOS PLUS!

DISCOVER THEM

SCIENCE PRESENTS THE
SOLUTION OF
HEATED TOBACCO.

SCIENCE PRESENTS THE
SOLUTION OF
HEATED TOBACCO.

Discover the research, the technology and the scientific evidence behind the IQOS.

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START YOUR TOUR
AROUND THE IQOS WORLD.

START YOUR TOUR
AROUND THE IQOS WORLD.

Learn everything you need to know about IQOS in the fastest
and easiest way from wherever you are!

START NOW

Tobacco enjoyment as it should be.

There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.

DISCOVER BENEFITS

Girl on Beach IQOS 3 Man Holding IQOS 3

A change in perspective is all it takes.

Woman Holding IQOS 3 with Heets

As humans, we move forward. And always find a better way. Together, we find amazing every day.

A change in perspective is all it takes. Welcome to the world of IQOS. Where things are simply amazing.

Better just got better.

IQOS 3 DUO device in black
IQOS 3 DUO device in black

IQOS DUO Logo

With rapid charge and two consecutive uses, in a fresh new color.

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IQOS and science

Behind IQOS is years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ Technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS is the most developed choice, when it comes to science and technology.

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IQOS - the best of science and technology

From our family to you

You might be wondering; “Which IQOS is right for me?” Thankfully, you’ve got options.

IQOS 3 Gold with Charger

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

COMPARE

IQOS 3 Multi Blue

Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco satisfaction so you never miss a beat.

COMPARE

IQOS 2.4+ White with Charger

Classic, intuitive and user- friendly, this device is perfect for all your tobacco moments.

COMPARE

IQOS science and technology

Every element counts

IQOS 3 Sketch Drawing

Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS deliver the best when it comes to science and technology.

GET THE FACTS ABOUT IQOS

IQOS - the best of science and technology

Make it yours.

Make your 3 DUO truly yours with the limited edition Iridescent Collection. Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style with a variety of design combos.

CUSTOMIZE YOUR IQOS

Our five commitments for a future without cigarette smoke

Our commitments highlight the way in which IQOS is striving to make a difference to the benefit of our adult users and those around them, today and everyday.

There are more than 1 billion adult smokers globally*, and those who would otherwise continue to smoke can now experience the benefits of switching.

*Source: Global estimate of adult smokers - WHO as of December 2018.

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IQOS HEETS Sortiment

HEETS

Lets find your flavour. Introducing HEETS™,
the new way to enjoy tobacco.

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Designing a smoke-free future

We have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives

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PMI Research & Development
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