CONTINUE
What is IQOS?
IQOS offers better alternatives to cigarettes to adult smokers who would otherwise continue to smoke. The IQOS heated tobacco devices provide a satisfying taste experience without ash, smoke and less smell than cigarettes. Choose your way forward.
Discover IQOSImportant information: These products are not risk free, and also they delivers nicotine which is addictive.

Discover the heated tobacco devices of the IQOS ILUMA series
and the IQOS VEEV e-cigarette
TOGETHER.
FORWARD.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative than cigarettes, or you’ve already made the switch, IQOS is by your side.


IQOS ILUMA series
Next level forward.
Discover the our new devices that bring your real tobacco to the next level of enjoyment.
Try our flavours

Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.

Your style.
Your details.
Mix and match as you go our widest range of accessories. Ever.
Discover accessoriesIQOS news & blog
Smoking Alternatives
Switching to smoke-free alternatives: The benefits
Apr 28, 2022. Learn all the benefits of switching to smoke-free alternatives!
IQOS vs Cigarettes
Is IQOS a “heated cigarette”?
Mar 28, 2022. Are you wondering if IQOS is a “heated cigarette”? Click on the article to solve your questions!
E-Cigarettes & Vaping
What is e liquid?
Mar 8, 2022. Do you have questions about what is e liquid and how it works? Learn everything you need to know here!
E-Cigarettes & Vaping
Vaping vs Smoking: What are their differences?
Feb 16, 2022. Vaping vs Smoking: Learn all about their differences!