2 new HEETS flavors. 2 unexpected combinations.

With the new HEETS Mauve Wave & Willow Selection and a total of 9 flavors, you will definitely find your perfect match with IQOS! Buy the IQOS 3 DUO and choose the HEETS you would like to try.

Ι want it

IQOS that doesn't produce tar in comparison with a cigarette that does produce tar

No Tar? Possible!

IQOS heats the tobacco instead of burning it. We removed the cause, we removed the combustion. We removed the tar, the ash, and the lingering smell!

Learn how it is possible

IQOS Club rewards

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Care and privileges

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Still smoking?

Switch to IQOS

*Important information: IQOS is not risk free.

IQOS 3 DUO

Always ready.

IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.

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Find your perfect IQOS match.

IQOS 3 Duo

Ready when you are.

IQOS 3 Multi

Portable. Use 10 times, then recharge.

IQOS 2.4 Plus

Perfect for everyday use.

Compare the range

*Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it.

Important information: although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

We IQOS because…

Discover why millions of adult smokers around the world have switched to IQOS.*

Satisfying

Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 DUO holder with no equivalent stain

No tar**

Lit cigarette end compared to IQOS HEETS stick in IQOS 3 DUO holder

No smoke

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

**Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

Try our flavours

HEETS Russet Selection

Rich and Intense. A full-bodied, toasted tobacco blend perfectly balanced with satisfying, malty aroma notes.

HEETS Bronze Selection

Rich and warm. A full and satisfying tobacco taste sensation infused with cocoa and dry fruit aroma notes.

HEETS Sienna Selection

Robust and round. An intense, well-rounded tobacco taste with a delightfully woody aroma and subtle light tea aroma notes.

HEETS Amber Selection

Balanced and robust. A beautifully balanced tobacco taste sensation defined by light nutty top notes.

HEETS Yellow Selection

Mellow and bright. A sophisticated, beautifully balanced tobacco taste enhanced with light herbal notes.

HEETS Silver Selection

Refined and Balanced. The finest of all delivers a balanced tobacco taste sensation defined by nature's herbs notes.

HEETS Turquoise Selection

Mellow and fresh. Delight with a crisp and subtle zesty hint for a thoroughly stimulating and refined tobacco experience.

HEETS Mauve Wave

Rich and satisfying. A tobacco blend with crisp menthol cooling sensations and forest fruit aroma nuances.

HEETS Willow Selection

Zesty and Fresh. A tobacco blend with crisp menthol cooling sensations with citrus nuances and aromas of spicy herbs.

Discover the HEETS flavors

Designing a smoke-free future.

From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.

Learn more