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What is IQOS?
IQOS offers better alternatives to cigarettes to adult smokers who would otherwise continue to smoke. The IQOS heated tobacco devices provide a satisfying taste experience without ash, smoke and less smell than cigarettes. Choose your way forward.
Important information: These products are not risk free, and also, they deliver nicotine which is addictive.Discover IQOS
New IQOS ILUMA i PRIME
Your tobacco moment. Now, your way.
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Touch Screen
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Pause Mode
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FlexPuff
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FlexBattery
Discover our range of heated tobacco devices and e-cigarettes:
Heated tobacco
IQOS ILUMA series and lil SOLID Ez
Real tobacco heating technology.
Vaping
VEEV ONE and VEEV NOW
Crafted to deliver a consistent taste every time.
Find your perfect flavor.
Explore the wide range of flavors specially designed for the series of: IQOS ILUMA, lil and VEEV.
TEREA
only for IQOS ILUMA
LEVIA
for IQOS ILUMA
ZYN
nicotine pouches
Fiit for lil SOLID Ez
and lil SOLID
Pods
for VEEV ONE
VEEV NOW ULTRA
disposable vape
“If you ask me, IQOS is unique.”
6 years with IQOS
Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.
New
IQOS ILUMA i PRIME
Most refined and
advanced.
Touch Screen
Pause mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
IQOS ILUMA
Familiar design. Enhanced experience.
Touch Screen
Pause mode
FlexBattery
FlexPuff
Autostart
2 consecutive uses*
IQOS ILUMA ONE
Affordable option. All-in-one design.
Touch Screen
Pause mode
FlexBattery
FlexPuff
Autostart
20 consecutive uses*
* Only available in Performance mode when pause is not activated.
Discover services and privileges.
Services to trust and privileges to inspire you will be by your side at every point of your journey with IQOS.
IQOS news & blog
E-Cigarettes & Vaping
Vaping vs Smoking: What are their differences?
May 9, 2024. Vaping vs Smoking: Learn all about their differences!
Smoking Alternatives
Switching to smoke-free alternatives: The benefits
Apr 28, 2022. Learn all the benefits of switching to smoke-free alternatives!
IQOS vs Cigarettes
Is IQOS a “heated cigarette”?
Mar 28, 2022. Are you wondering if IQOS is a “heated cigarette”? Click on the article to solve your questions!
E-Cigarettes & Vaping
What is e liquid?
Mar 8, 2022. Do you have questions about what is e liquid and how it works? Learn everything you need to know here!