What is IQOS?
IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.*Discover IQOS
Important information: IQOS is not risk-free. Read more.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*
IQOS 3 DUO
IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.
IQOS 3 Duo
Ready when you are.
IQOS 3 Multi
Portable. Use 10 times, then recharge.
IQOS 2.4 Plus
Perfect for everyday use.
Better for us.
IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes. No tar, no ash, no lingering smell.
*Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it.
Important information: although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
Make it yours.
Customise IQOS to suit your style. Make a bold statement, dress it up in a variety of design combos. Whatever you choose, bring your true colours to your IQOS experience.Personalise your IQOS
HEETS Russet Selection
Rich and Intense. A full-bodied, toasted tobacco blend perfectly balanced with satisfying, malty aroma notes.
HEETS Bronze Selection
Rich and warm. A full and satisfying tobacco taste sensation infused with cocoa and dry fruit aroma notes.
HEETS Sienna Selection
Robust and round. An intense, well-rounded tobacco taste with a delightfully woody aroma and subtle light tea aroma notes.
HEETS Amber Selection
Balanced and robust. A beautifully balanced tobacco taste sensation defined by light nutty top notes.
HEETS Yellow Selection
Mellow and bright. A sophisticated, beautifully balanced tobacco taste enhanced with light herbal notes.
HEETS Silver Selection
Refined and Balanced. The finest of all delivers a balanced tobacco taste sensation defined by nature's herbs notes.
HEETS Turquoise Selection
Mellow and fresh. Delight with a crisp and subtle zesty hint for a thoroughly stimulating and refined tobacco experience.