Discover the benefits of IQOS and heated tobacco.
Why adult smokers are switching from smoking to IQOS.
Cigarettes produce tar, IQOS doesn’t
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
“IQOS is the best alternative I could have as a smoker.”
IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Important information: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
IQOS vs cigarette comparison
In the IQOS vs. cigarettes comparison, watch as adult smokers see the difference between three puffs of cigarettes smoke and three puffs of IQOS tobacco vapour and see their reactions. Just one of the many reasons to stop burning and start heating with IQOS.
IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.
Important information: IQOS is not risk-free.
“I feel that IQOS is less annoying for those around me.”
HEETS with IQOS offer real tobacco taste and satisfaction without the smoke, ash and fire that come from smoking. Focus on your moments, your pleasure and the taste.
From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience.
IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350C. Enjoy real tobacco flavour, heated and not burntDiscover heating technology
More to discover with myIQOS
Care you can count on, privileges to inspire you
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS.
Earn point for member offers, device upgrade and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.