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Discover IQOS benefits.
IQOS offers advanced smoke-free alternatives to cigarettes. Why do adult smokers choose to switch to them?
Cigarette smell? Better not!
IQOS heats the tobacco instead of burning it. Therefore, there is no fire, ash and cigarette smoke. Thus, you feel more comfortable around those around you.
Cigarettes produce tar, IQOS doesn’t
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
Bye bye smoke.
IQOS does not produce cigarette smoke but an aerosol, which is different and dissolves quickly. Thus, you are less likely to disturb those around you.
Cigarette smell? Better not!
IQOS heats the tobacco instead of burning it. Therefore, there is no fire, ash and cigarette smoke. Thus, you feel more comfortable around those around you.
Cigarettes produce tar, IQOS doesn’t
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
Bye bye smoke.
IQOS does not produce cigarette smoke but an aerosol, which is different and dissolves quickly. Thus, you are less likely to disturb those around you.
Win 2.250
IQOS ILUMA i devices.
Register for IQOS.com and take part in the contest for an IQOS ILUMA i device with personalized engraving.
Eligibility to participate in the contest is granted to adult smokers who register on IQOS.com and do not proceed with α device purchase until the contest’s end date (21/9/2025).
IQOS vs cigarette
comparison.
In the IQOS vs cigarette comparison video, watch as adult smokers see the difference between three puffs of cigarette smoke and three puffs of IQOS tobacco vapour and note their reactions. Just one of the many reasons to stop burning tobacco and to start heating it with IQOS.
Now you choose.
What else to know?
See our studies and scientific program. Learn how we are creating a smoke-free future.