IQOS - Heated Tobacco.
Better alternatives. Real satisfaction.
Better, advanced alternatives to smoking that bring you taste satisfaction without smoke. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level of tobacco enjoyment.
Important information: IQOS is not risk-free. It provides nicotine, which is addictive.
IQOS is a better choice than cigarettes because it heats the tobacco instead of burning it.
True tobacco taste
Savour real tobacco taste, with a wide range of flavor experiences.
Learn about the heated tobacco characterizing flavor ban.
Our heating technology
Explore the science and technology behind our range of IQOS heat-not-burn devices.
A dark, toasted, aromatic tobacco blend.
A mellow tobacco blend with warm character.
Α toasted tobacco blend with woody nuances.
A toasted tobacco blend with light woody nuances.
A rounded and indulgent tobacco blend.
Α mellow and aromatic tobacco blend.
A balanced and smooth tobacco blend.
A lightly toasted blend with bright and well-defined sensations.
TEREA Warm Fuse
A mellow and aromatic tobacco blend complemented with complex sensations.
TEREA Soft Fuse
A mellow tobacco blend combined with harmonious and smooth sensations.
IQOS ILUMA series.
Get ready for an enhanced tobacco experience.
Discover services and privileges.
Services to trust and privileges to inspire you will be by your side at every point of your journey with IQOS.
Care you can count on
Your personal advisor will be there to teach you everything about your device as well as how to unlock the maximum its full potential.
Earn points for promotions, device upgrades and many more exciting benefits.
With IQOS you have an accidental damage guarantee, rapid device replacement and international support to feel confident anytime.