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Heated tobacco by IQOS
Advanced smoke-free alternatives that provide cigarette-like satisfaction without cigarette smoke.
Why choosing IQOS?
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Advanced
technologyIQOS ILUMA's pioneering technology redefines the principles of tobacco heating for a more pleasurable experience.
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Flavor
varietyWhatever your taste preference is, you will definitely find the right one for you in the stick variety for IQOS ILUMA.
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Care you can count on
We are by your side every moment. In our first contact and in any difficulty you may face afterwards.
IQOS is the #1 heated tobacco product*
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Real tobacco
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No tar** and ash
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No lingering smell
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No smoke
* PMI global estimate of total In-Market Sales of Heated Tobacco Units as of February 2021 (excluding China and US).
** “Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
The majority of smokers who switch to IQOS completely quit cigarettes.*
* PMI Financials or estimates, IQOS user panels and PMI Market Research as of June 2023. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.
Heated tobacco products
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Discover services and privileges.
Services to trust and privileges to inspire you will be by your side at every point of your journey with IQOS.
