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IQOS - Heated Tobacco.
Better alternatives. Real satisfaction.
Better, advanced alternatives to smoking that bring you taste satisfaction without smoke. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level of tobacco enjoyment.
Important information: IQOS is not risk-free. It provides nicotine, which is addictive.
Better choice.
IQOS is a better choice than cigarettes because it heats the tobacco instead of burning it.
True tobacco taste
Savour real tobacco taste, with a wide range of flavor experiences.
Get closer
The majority of consumers find new IQOS ILUMA has less smell than previous generation devices.
Better choice.
IQOS is a better choice than cigarettes because it heats the tobacco instead of burning it.
True tobacco taste
Savour real tobacco taste, with a wide range of flavor experiences.
Get closer
The majority of consumers find new IQOS ILUMA has less smell than previous generation devices.
I IQOS Because …
Discover why millions* of adult smokers around the world have switched to IQOS.
* Source: Status as of March 2021 Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.
** Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
Our heating technology
Explore the science and technology behind our range of IQOS heat-not-burn devices.
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™.
Explore the TEREA flavor range
Get the new IQOS ILUMA.
Exchange your old device
Give us back your old IQOS and get up to 30% discount on the new IQOS ILUMA series.
Buy now
Start enjoying the benefits of IQOS ILUMA advanced technology here and now. Order online and get free shipping on top.
Discover myIQOS.
Services to trust and privileges to inspire you will be by your side at every point of your journey with IQOS.
