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These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.

The science and vision behind IQOS.

IQOS is the combination between science, technology and vision.

Midnight Black IQOS ILUMA i device on a turqoise background.
Man giving woman a Breeze Blue IQOS ILUMA i PRIME device.

Tested to the highest standards.

IQOS has gone through robust scientific assessments, including, to-date, 18 non-clinical and 10 clinical studies involving thousands of participants.

The totality of evidence available shows that, while IQOS use is not risk-free, switching completely to you make a better choice.

Hand holding a Breeze Blue IQOS ILUMA i ONE device.
Illustration of IQOS ILUMA SMARTCORE INDUCTION™ technology working inside an IQOS holder

Why heating is better.

Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking. IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.

IQOS ILUMA SMARTCORE INDUCTION™ technology prevents tobacco from burning, which means you can enjoy the tobacco satisfaction with no tar*, ash, cigarrete smoke and lingering smell.

Illustration of IQOS HeatControl™ technology™
Illustration of IQOS heat-not-burn device temperature

Heating technology.

Cigarettes burn tobacco, reaching high temperatures, and producing ash, tar, and smoke with high number and levels of harmful chemicals. Cigarette smoke is a complex mixture of over 6000 chemical substances, around 100 of which have been linked to smoking-related diseases by public health authorities.

IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ technology and IQOS HeatControl™ technology heat tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce tar*, ash and smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience.

Man holding a phone and a Sunset Red IQOS ILUMA i PRIME device.

Cigarettes produce tar*, IQOS doesn't.

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

Cigarette filter with brown combustion stains compared to TEREA stick in IQOS ILUMA holder with no equivalent stain.