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We Care

This website is about selling new tobacco products and contains information about them. Entrance is only permitted to persons over 18 years of age who are also users of nicotine products. We need your age to make sure that you are an adult in Greece. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.
Close up of hands sharing an IQOS ILUMA device.

The science and vision behind IQOS.

IQOS is the combination between science, technology and vision.

Close up of hand taking IQOS ILUMA device from pocket.

Tested to the highest standards.

IQOS has gone through robust scientific assessments, including, to-date, 18 non-clinical and 10 clinical studies involving thousands of participants.

The totality of evidence available shows that, while IQOS use is not risk-free, switching completely to you make a better choice.

Close up of a hand holding a jade green IQOS ILUMA device.
Illustration of IQOS ILUMA SMARTCORE INDUCTION™ technology working inside an IQOS holder

Why heating is better.

Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking. IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.

IQOS ILUMA SMARTCORE INDUCTION™ technology prevents tobacco from burning, which means you can enjoy the tobacco satisfaction with no tar*, ash, cigarrete smoke and lingering smell.

Illustration of IQOS HeatControl™ technology™
Illustration of IQOS heat-not-burn device temperature

Heating technology.

Cigarettes burn tobacco, reaching high temperatures, and producing ash, tar, and smoke with high number and levels of harmful chemicals. Cigarette smoke is a complex mixture of over 6000 chemical substances, around 100 of which have been linked to smoking-related diseases by public health authorities.

IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ technology and IQOS HeatControl™ technology heat tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce tar*, ash and smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience.

A jade green IQOS ILUMA device and charger.

Cigarettes produce tar*, IQOS doesn't.

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

Cigarettes produce tar
Cigarette filter with brown combustion stains compared to TEREA stick in IQOS ILUMA holder with no equivalent stain.
Jade green IQOS ILUMA device and charger on a desk.

Switching to IQOS.

Our studies show that the satisfaction of those who switched completely to IQOS is comparable to that of those who continued to smoke cigarettes.** Discover more about our scientific assessment journey.

Discover the studies

IQOS is not risk-free and delivers nicotine, which is addictive. The best decision any smoker can make is to quit tobacco and nicotine use altogether.

** 3-month clinical study conducted in US and Japan with 160 adult smokers each, under near real-world conditions.

IQOS ILUMA PRIME jade green device in architect’s hands