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THESE PRODUCTS ARE NOT RISK FREE AND PROVIDE NICOTINE, WHICH IS ADDICTIVE. ONLY FOR USE BY ADULTS WHO WOULD OTHERWISE CONTINUE TO SMOKE OR USE OTHER NICOTINE PRODUCTS.
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What is IQOS?

IQOS is a range of innovative smoke-free products and a better alternative to cigarettes. Unlike cigarettes, IQOS heats the tobacco instead of burning it. Ever wondered what it would be like to enjoy the taste of real tobacco, with cigarette-like satisfaction*?

Buy IQOS

*3 months clinical studies conducted in US and Japan with 160 adult smokers each under real conditions.
Close up of a Breeze Blue IQOS ILUMA i PRIME holder in front of its pocket charger

We welcome you aboard a smoke-free world

Millions of smokers around the world have already switched to IQOS. What are you waiting for?

IQOS heats the tobacco instead of burning it.

IQOS technology heats the tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce tar*, ash and smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience.

Discover heated tobacco

*“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

Lit cigarette producing smoke and ash on the left and IQOS ILUMA i ONE device on the right

Why IQOS?

With IQOS you enjoy better alternative compared to cigarette that offer taste satisfaction without ash, smoke or persistent smell.

Background image alt: Black IQOS ILUMA i PRIME device and its charger on a dark turquoise background

Induction technology

Consistent test from stick to stick, richer aerosol and even less smell, as confirmed by the majority of our users.

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6 TEREA pack on a turquoise background

TEREA real tobacco sticks

Exquisite raw materials, years of experience and expertise are the basis of our TEREA tobacco diversity. Find your perfect match for your journey with IQOS.

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Hands unboxing an IQOS ILUMA i device that is placed on a coffee table

How it works.

A few steps it’s all it takes for your IQOS ILUMA i to be ready.

  • Remove the holder from the pocket charger

  • Place the TEREA or LEVIA stick of your choice

  • Start using the device

Two TEREA packs, the one in front of the other

All you need
to know

Two TEREA packs, the one in front of the other
Device compatibility icon

Device compatibility

TEREA SMARTCORE sticks are designed to work seamlessly with the bladeless SMARTCORE induction IQOS ILUMA i devices.

How it works icon

How does it work?

IQOS ILUMA i heats the SMARTCORE sticks from the inside to release a nicotine-containing aerosol and flavour.

Experience duration icon

Experience duration

Each TEREA stick lasts for 14 puffs or up to 6 minutes (whichever comes first).

Real tobacco taste icon

Real tobacco taste

The SMARTCORE induction system gently heats the tobacco to a controlled temperature, delivering real tobacco taste and satisfaction.

No smoke icon

Νο cigarette smoke and no ash

By heating instead of burning the tobacco, IQOS ILUMA i delivers aerosol that frees you from cigarette smoke smell and ash.

Ready to recycle icon

Quality guaranteed

Only tobaccos that pass quality checks of our process are used in TEREA tobacco sticks

A person holding an IQOS ILUMA i Holder in Breeze Blue color, above the sea

Our history.

The first IQOS device was launched in 2014 in Japan and Italy and it gradually became available in other countries. Today, more than 13.9 million adult smokers have switched to IQOS and left cigarettes behind.

The reasons why adult smokers choose IQOS are many. The most important, however, is that it offers the enjoyment of real tobacco that is heated, not burned: No ash, no cigarette smoke, and no persistent smell.

Heated tobacco products

Hard to choose?

Compare the IQOS ILUMA i series to see which device is right for you.
Garnet Red IQOS ILUMA i PRIME device and its charger.


IQOS ILUMA i PRIME

Premium design. Advanced capabilities.

  • Touch Screen
  • Pause mode
  • FlexBattery
  • FlexPuff
  • Autostart
  • Up to 3 consecutive uses*
Buy now

Breeze Blue IQOS ILUMA i device and its charger, standing position

New

IQOS ILUMA i

Iconic with advanced
features.

  • Touch Screen
  • Pause mode
  • FlexBattery
  • FlexPuff
  • Check mark sign iconAutostart
  • Up to 3 consecutive uses*
Buy now

Breeze Blue IQOS ILUMA i ONE device, standing position

New

IQOS ILUMA i ONE

All-in-one.
Now with Autostart.

  • Touch Screen
  • Pause mode
  • FlexBattery
  • FlexPuff
  • Autostart
  • 20 consecutive uses
Buy now

Compare the range

* Only available in Performance mode when pause is not activated.

Services and privileges

Discover more about the services and privileges.

Learn more

Woman holding an IQOS ILUMA device

We are here for you.

We’re here for you in-store or at your fingertips. You choose.