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This website is about selling new tobacco products and contains information about them. Entrance is only permitted to persons over 18 years of age who are also users of nicotine products. We need your age to make sure that you are an adult in Greece. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

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A couple listening to music while using an IQOS device.

WELCOME TO A SMOKE FREE FUTURE.

IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

A smiling woman holding an IQOS ILUMA device.
Whether you’re an adult smoker taking your first steps away from continued smoking, or you’ve already made the switch, IQOS will help you embrace pleasure in your routine.
IQOS offers real satisfaction without smoke and cigarette smell getting in the way, so you can enjoy more of these moments.
A Pebble Beige IQOS ILUMA Holder and Pocket Charger.
A Jade Green IQOS ILUMA Holder with a ring accessory held by a person with a  leather-like full wrap.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7 day heated tobacco consumption.

iqos logo An IQOS Store White IQOS Heat not burn holder White IQOS heat not burn holder and charger Hand illustrating IQOS devices PMI building interior PMI building exterior PMI building exterior HEETS stick in cross section
We’re on this journey together.
2021
2020
2018
2016
2014
2009
2008
2007
2021

The IQOS ILUMA series is launched in Japan, featuring the innovative SMARTCORE INDUCTION SYSTEM™, paired with the all-new TEREA tobacco sticks designed only for IQOS ILUMA

2020

IQOS VEEV vaping device is launched in New Zealand and Czech Republic in 2020; VEEV in Finland and Italy in 2021, with more market introductions planned. 2020 also sees a huge milestone for the IQOS community.
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2018

IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.

2016

IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum and Metropolitan Arts Press.

2014

PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.

2009

PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.

2008

Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.

2007

While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.

“IQOS has changed my life”
iqos reviews
Petros Sismanis Greece

Science meets dedication.

More than 400 scientists are working on state-of-the-art heated tobacco systems and vaping devices for adult smokers to provide them with a better choice than continued smoking.

Explore IQOS science

IQOS ILUMA heated tobacco device Jade Green

It's time to switch.

A smiling woman with an IQOS ILUMA device.

Heated tobacco

True taste of real tobacco. Heat-not-burn technology.


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