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What is IQOS?
IQOS offers better alternatives compared to cigarettes for the adult smokers who would otherwise continue smoking.
Real satisfaction from tobacco that is heated, not burnt: No fire, no smoke, no lingering smell.
WE WELOME YOU ABOARD A SMOKE-FREE WORLD
Millions of smokers around the world have already switched to IQOS. What are you waiting for?
IQOS heats the tobacco instead of burning it.
IQOS technology heats the tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce tar*, ash and smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience.
Discover heated tobacco*“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
Why IQOS?
With IQOS you enjoy better alternative compared to cigarette that offer taste satisfaction without ash, smoke or persistent smell.
Induction technology
Consistent test from stick to stick, richer aerosol and even less smell, as confirmed by the majority of our users.
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TEREA real tobacco sticks
Exquisite raw materials, years of experience and expertise are the basis of our TEREA tobacco diversity. Find your perfect match for your journey with IQOS.
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“Would I go back to smoking? With IQOS, never in my life.”
5 years with IQOS
How it works?
Find out you to use start with IQOS ILUMA in 3 easy steps.
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Remove the holder from the pocket charger
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Place the TEREA or LEVIA stick of your choice
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Start using the device
Compare the heated tobacco devices
Pick the one that best fit your needs.
