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What is IQOS?
IQOS offers better alternatives compared to cigarettes for the adult smokers who would otherwise continue smoking.
Real satisfaction from tobacco that is heated, not burnt: No fire, no smoke, no lingering smell.
WE WELCOME YOU ABOARD A SMOKE-FREE WORLD
Millions of smokers around the world have already switched to IQOS. What are you waiting for?
IQOS heats the tobacco instead of burning it.
IQOS technology heats the tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce tar*, ash and smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience.
Discover heated tobacco*“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
Why IQOS?
With IQOS you enjoy better alternative compared to cigarette that offer taste satisfaction without ash, smoke or persistent smell.
Induction technology
Consistent test from stick to stick, richer aerosol and even less smell, as confirmed by the majority of our users.
See more
TEREA real tobacco sticks
Exquisite raw materials, years of experience and expertise are the basis of our TEREA tobacco diversity. Find your perfect match for your journey with IQOS.
See more
How it works.
A few steps it’s all it takes for your IQOS ILUMA i to be ready.
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Remove the holder from the pocket charger
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Place the TEREA or LEVIA stick of your choice
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Start using the device
Our history.
The first IQOS device was launched in 2014 in Japan and Italy and it gradually became available in other countries. Today, more than 13.9 million adult smokers have switched to IQOS and left cigarettes behind.
The reasons why adult smokers choose IQOS are many. The most important, however, is that it offers the enjoyment of real tobacco that is heated, not burned: No ash, no cigarette smoke, and no persistent smell.
Heated tobacco products
Hard to choose?
Compare the IQOS ILUMA i series to see which device is right for you.
IQOS ILUMA i PRIME
Premium design. Advanced capabilities.
Touch Screen
Pause mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
New
IQOS ILUMA i
Iconic with advanced
features.
Touch Screen
Pause mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
New
IQOS ILUMA i ONE
All-in-one.
Now with Autostart.
Touch Screen
Pause mode
FlexBattery
FlexPuff
Autostart
20 consecutive uses
* Only available in Performance mode when pause is not activated.
Services and privileges
Discover more about the services and privileges.
IQOS ILUMA™ is designed to be used only with TEREA™ and LEVIA™ sticks. Do not use IQOS ILUMA™, TEREA™ or LEVIA™ with previous IQOS™ generations, as this may cause damage to your device.
Do not ingest or disassemble them. They contain a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See Important information.We are here for you.
We’re here for you in-store or at your fingertips. You choose.
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Live Chat
Send us your questions -
Facebook
Visit our page and chat to an IQOS expert
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Viber
Get in touch with us on Viber
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Email
Send us an email
contact.gr@iqos.com -
Store locator
Find a local IQOS shop with our store locator
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Phone
Give us a call on
800 111 4767 (from landline toll free)
210 4193 888 (from mobile)