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A real and better alternative to continued smoking.

IQOS 3 Black with Charger

What is IQOS?

IQOS 3 Black with Charger

IQOS is a real and better alternative to cigarettes with heat at the heart of it all.

Heating tobacco, rather than burn it, is what sets us apart and allows us to release the true taste of real tobacco. This is what makes switching completely to IQOS a satisfying and less harmful alternatives to continued cigarette smoking.*

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*Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Start your tour around the IQOS World.

Discover the science and technology, the features of IQOS and HEETS tobacco sticks, their benefits and watch the stories of people who dared to make the change and choose the IQOS. On top, you can learn everything you need to know about IQOS Customer Service in the fastest and easiest way from wherever you are!

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Man holding IQOS

IQOS Benefits

There are many reasons to love your IQOS. IQOS uses real tobacco, free from fire, ash and cigarette smoke smell.

It delivers cigarette-like satisfaction. IQOS is a better alternative to continued smoking.


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Man holding IQOS

How IQOS Works.

SState of the art technology and pioneering science are the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco enjoyment. And with IQOS, we’ve achieved just that.

Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it.

The result? The taste of real tobacco with less of what you don’t want. No fire, no ash, no cigarette smoke.

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From our family to you.

IQOS 3 Gold with Charger

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

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IQOS 3 Multi Blue

IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It’s perfect for when you’re on the move.

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IQOS 2.4+ White with Charger

The IQOS 2.4 Plus and IQOS 3 are both a three-part system; with a holder, pocket charger and a HEETS™ tobacco stick. Place a HEETS tobacco stick into the holder, push the button and enjoy true tobacco satisfaction. Once you done, place your holder back in the pocket charger and a few minutes later you holder will be charged, ready to go again.

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IQOS HEETS Sortiment

HEETS

Our HEETS sticks are specially designed for IQOS. Created with only the
highest quality tobacco leaves to ensure a consistent and satisfying
taste experience. Because of this, they are the #1 heat-not-burn
tobacco product choice in more than 40 markets.

*Explore the wide range of unique flavor choices that allow you to
discover your perfect flavor.

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* Based on PMI estimates as of January 2019.
PMI Research & Development

About us

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

This tobacco product is harmful to health and addictive.
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