What is IQOS?
IQOS is a range of innovative smoke-free products and a better alternative to cigarettes. Unlike cigarettes, IQOS heats the tobacco instead of burning it. Ever wondered what it would be like to enjoy the taste of real tobacco, with cigarette-like satisfaction*? *3 months clinical studies conducted in US and Japan with 160 adult smokers each under real conditions.
We welcome you aboard a smoke-free world
Millions of smokers around the world have already switched to IQOS. What are you waiting for?
IQOS heats the tobacco instead of burning it.
IQOS technology heats the tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce tar*, ash and smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience.
Discover heated tobacco*“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
Why IQOS?
With IQOS you enjoy better alternative compared to cigarette that offer taste satisfaction without ash, smoke or persistent smell.
Induction technology
Consistent test from stick to stick, richer aerosol and even less smell, as confirmed by the majority of our users.
See more