WELCOME TO A SMOKE FREE FUTURE.
IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7 day heated tobacco consumption.
The IQOS ILUMA series is launched in Japan, featuring the innovative SMARTCORE INDUCTION SYSTEM™, paired with the all-new TEREA tobacco sticks designed only for IQOS ILUMA
IQOS ILUMA™ is used exclusively with TEREA ™ tobacco sticks. Previous IQOS device versions with blade and HEETS are not compatible with IQOS ILUMA™ and TEREA™. Improper use may damage the device.
IQOS VEEV vaping device is launched in New Zealand and Czech Republic in 2020; VEEV in Finland and Italy in 2021, with more market introductions planned. 2020 also sees a huge milestone for the IQOS community.
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IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum and Metropolitan Arts Press.
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
Unlike cigarettes, IQOS has no lit.
All our IQOS devices leave less lingering smell on hands, hair and clothes than cigarettes.
*Source: Study conducted in multiple markets since 2014 for IQOS with HEETS, and in Ukraine with 405 legal age smokers, heated tobacco users, December 2019 for IQOS VEEV.
“IQOS has changed my life”
Science meets dedication.
More than 400 scientists are working on state-of-the-art heated tobacco systems and vaping devices for adult smokers to provide them with a better choice than continued smoking.
True taste of real tobacco. Heat-not-burn technology.