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These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.
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Hand holding an IQOS ILUMA i PRIME device, in front of woman.

What is IQOS?

IQOS offers better alternatives compared to cigarettes for the adult smokers who would otherwise continue smoking.

Real satisfaction from tobacco that is heated, not burnt: No fire, no smoke, no lingering smell.

Shop IQOS

WE WELCOME YOU ABOARD A SMOKE-FREE WORLD

Millions of smokers around the world have already switched to IQOS. What are you waiting for?

IQOS heats the tobacco instead of burning it.

IQOS technology heats the tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce tar*, ash and smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience.

Discover heated tobacco

*“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

Illustration of a burning cigarette compared to an ILUMA device with the stick on

Why IQOS?

With IQOS you enjoy better alternative compared to cigarette that offer taste satisfaction without ash, smoke or persistent smell.

Background image alt: Black IQOS ILUMA i PRIME device and its charger on a dark turquoise background

Induction technology

Consistent test from stick to stick, richer aerosol and even less smell, as confirmed by the majority of our users.

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TEREA packs

TEREA real tobacco sticks

Exquisite raw materials, years of experience and expertise are the basis of our TEREA tobacco diversity. Find your perfect match for your journey with IQOS.

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Το IQOS ILUMA ONE σε ένα κουτί.

How it works.

A few steps it’s all it takes for your IQOS ILUMA i to be ready.

  • DiscoverIQOSSept2024 1

    Remove the holder from the pocket charger

  • DiscoverIQOSSept2024 2

    Place the TEREA or LEVIA stick of your choice

  • DiscoverIQOSSept2024 3

    Start using the device

Hard to choose?

Compare the IQOS ILUMA i series to see which device is right for you.
Garnet Red IQOS ILUMA i PRIME device and its charger.


IQOS ILUMA i PRIME

Premium design. Advanced capabilities.

Check mark sign iconTouch Screen

Check mark sign iconPause mode

Check mark sign iconFlexBattery

Check mark sign iconFlexPuff

Check mark sign iconAutostart

Check mark sign iconUp to 3 consecutive uses*

Buy now

Breeze Blue IQOS ILUMA i device and its charger, standing position

New

IQOS ILUMA i

Iconic with advanced
features.

Minus sign iconTouch Screen

Minus sign iconPause mode

Minus sign iconFlexBattery

Minus sign iconFlexPuff

Check mark sign iconAutostart

Check mark sign iconUp to 3 consecutive uses*

Buy now

Breeze Blue IQOS ILUMA i ONE device, standing position

New

IQOS ILUMA i ONE

All-in-one.
Now with Autostart.

Minus sign iconTouch Screen

Minus sign iconPause mode

Minus sign iconFlexBattery

Minus sign iconFlexPuff

Minus sign iconAutostart

Check mark sign icon20 consecutive uses

Buy now

Compare the range

* Only available in Performance mode when pause is not activated.

Services and privileges

Discover more about the services and privileges.

Learn more

Woman holding an IQOS ILUMA device

IQOS ILUMA™ is designed to be used only with TEREA™ and LEVIA™ sticks. Do not use IQOS ILUMA™, TEREA™ or LEVIA™ with previous IQOS™ generations, as this may cause damage to your device.

Do not ingest or disassemble them. They contain a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See Important information.

We are here for you.

We’re here for you in-store or at your fingertips. You choose.