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THESE PRODUCTS ARE NOT RISK FREE AND PROVIDE NICOTINE, WHICH IS ADDICTIVE. ONLY FOR USE BY ADULTS WHO WOULD OTHERWISE CONTINUE TO SMOKE OR USE OTHER NICOTINE PRODUCTS.

It's time to take the next step.

IQOS ILUMA heats the tobacco instead of burning it. That’s why it is a better alternative compared to cigarettes.

Discover new horizons without smoke and smoke smell.

Curious log
Man sitting on a bench is holding an IQOS ILUMA i holder
Girl on the train station

Designed to offer you improved draw, taste consistency from stick to stick, generous vapour and less lingering smell than ever before, according to most consumers.


Discover all the benefits of IQOS.

Why adult smokers choose to leave smoking behind them and switch to IQOS?

Find out why

A burnt sausage on a fork and an IQOS ILUMA holder.