CONTINUE
It's time to take the next step.
IQOS ILUMA heats the tobacco instead of burning it. That’s why it is a better alternative compared to cigarettes.

“As a smoker, one way to make me feel better about myself was the easy decision to switch to IQOS.”

switched to IQOS in 2020
Real adult consumer who was rewarded for their participation in the campaign.
The easiest and most affordable option that will convince you.
- No cleaning ever
- Reacher tobacco experience
- Less smell
- Up to 20 consecutive tobacco sticks without recharging
- A wide variety of 9 different flavors matching all taste preferences

You think changing to IQOS is difficult? No, it’s not.
We can prove it to you.
Fill out your contact details here in 1 minute, click the personalized communication and you’ll receive everything you may need, soon.
Discover all the benefits of IQOS.
Why adult smokers choose to leave smoking behind them and switch to IQOS?
