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New IQOS ILUMA i series - dark turquoise background

IQOS ILUMA i PRIME
was just the beginning.

New devices from IQOS ILUMA i series launching on

19.05.2025

Coming soon

00 Days 00 Hours 00 Minutes 00 Seconds
Man holding an IQOS ILUMA i device is sitting on a sofa along with a woman

The future arrives first at IQOS CLUB.

Do you want to be the first to know about the new arrivals of the IQOS ILUMA i series? Now it’s possible, exclusively at IQOS CLUB. The presale has started.

Enter IQOS CLUB

Man holds his mobile and smiles while looking at its screen

Time to say goodbye to cigarettes.

Are you an adult smoker looking for a better alternative? New IQOS ILUMA i devices are coming soon. Register now so you don’t miss the news.

Start here

IQOS ILUMA™ is designed to be used only with TEREA™ and LEVIA™ sticks. Do not use IQOS ILUMA™, TEREA™ or LEVIA™ with previous IQOS™ generations, as this may cause damage to your device.

Do not ingest or disassemble them. They contain a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See Important information.