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Our Science

We believe in the power of science. For more than 10 years, we have invested more than 7.2 billion dollars in research and development, adhering to standards of the pharmaceutical industry

With more than 430 scientists and engineers in the PMI Research and Development Center,we have been working on creating better alternatives to cigarettes.

Discover the science behind IQOS.
See more in the video.

Causes during combustion

The main problem
lies in the combustion of the cigarette.

During that stage, more than 6000 chemicals are released, 100 of which have been identified as caused or potential causes of smoking-related. Science provides the heating tobacco solution. What does heated tobacco mean?

FIND OUT MORE

Planning a future without cigarette.

We have a revolutionary vision: one day, heating-tobacco products will fully replace cigarettes.

OUR IDEA

It is well known that smoking is harmful to health. We are working to develop less harmful products.

Combustion is the main problem with smoking, therefore we have eliminated from our products. We develop innovative heat-not burn products, that are better alternatives compared to cigarettes.

OUR PURPOSE

Guided by science, we aim to change the lives of 1,1 billion smokers worldwide*.

*The best choice any smoker can make is to quit smoking and the use of nicotine products altogether. Those who would otherwise continue smoking, need accurate information and access to better alternatives compared to cigarettes.

The problem lies in the combustion of the cigarette

The combustion of a cigarette releases more than 6000 chemicals. At least 100 of those have been identified as causing or potentially causing smoking-related diseases.

At 800° C the tip of a cigarette is burnt and ash and smoke are created.

At 350° C the tobacco is heated and its flavour is released.

Cutting edge technology

With HeatControl™, IQOS heats tobacco, without burning it. At the heart of this innovation, lies the heating blade controlling temperature to ensure a constant flavor experience, throughout the IQOS experience

Click on the points to find out more

point and click background

Patented technology which heats the tobacco, without burning it.

The heating blade controls the temperature so that it does not exceed 350οC.

The heating blade heats the tobacco inside the specially designed HEETS tobacco stick.

HEETS – Real tobacco reimagined

IQOS uses specially designed tobacco sticks with real tobacco raw material. HEETS tobacco sticks contain blends of fine tobacco leaves. The tobacco is specially processed, heated through the heating blade and not be burned.

Click on the points to learn more

point and click background

TOBACCO
Carefully selected, finely ground and specially prepared tobacco that delivers the best taste while heating

PROTECTIVE WRAP
A protective aluminum wrap which helps to deliver a consistent taste experience

AIR-FLOW CHAMBER
Designed to hold the tobacco in place and transfer the aerosol to the cooling plug.

COOLING PLUG
Designed to cool down the aerosol. Made of corn-based materials also used in the industries of Pharmaceuticals and Food & Beverage.

FILTER
Designed as a mouthpiece made of cellulose acetate

Heating vs combustion

Improve your everyday life with IQOS.

TEMPERATURE

BURNS AT
800°C

COMBUSTION

VS

HEATS AT
350°C

HEATING

TOBACCO

USES
REAL
TOBACCO

COMBUSTION

VS

USES
REAL
TOBACCO

HEATING

NICOTINE

NICOTINE
INTAKE

COMBUSTION

VS

NICOTINE
INTAKE

HEATING

FIRE

FIRE

COMBUSTION

VS

WITHOUT FIRE

HEATING

ASH

WITH
ASH

COMBUSTION

VS

WITHOUT
ASH

HEATING

SMELL

INTENSE ODOUR
INDOORS,
ON HAIR AND
ON CLOTHES

COMBUSTION

VS

SIGNIFICANTLY LESS
ODOUR INDOORS
AND
ON YOU

HEATING

SMILE

STAINS ON TEETH
AND HANDS

COMBUSTION

VS

FEWER STAINS
ON TEETH
AND HANDS

HEATING

BREATH

BAD BREATH
AND AFTERTASTE

COMBUSTION

VS

BETTER BREATH
AND AFTERTASTE

HEATING

Research and development

With world-class scientists and state of the art facilities, the innovation of IQOS has its foundation in more than 10 years of research and development. Facts/Data are important.

10+ YEARS OF RESEARCH AND DEVELOPMENT

adhering to pharma standards

7.2 BILLION DOLLARS INVESTED

since 2008 and counting

2 RESEARCH CENTERS

in Switzerland and Singapore

430 SCIENTISTS

specialised in Medicine, Biochemistry, Toxicology and Engineering

Evidence in numbers

IQOS changes the way we enjoy tobacco by improving the daily lives of adult smokers worldwide.

11

MILLION ADULT SMOKERS
WORLDWIDE HAVE
MADE THE
BIG CHANGE

270+

MORE THAN 270 THOUSAND
ADULT SMOKERS
IN GREECE
EXCLUSIVELY CHOOSE IQOS

57

MARKETS
WORLDWIDE WHERE
IQOS
IS AVAILABLE

340

PUBLICATIONS
IN SCIENTIFIC
MAGAZINES AND
PRESTIGIOUS BOOKS

#1

HEATED
TOBACCO PRODUCT
IN THE WORLD

This tobacco product is harmful to health and addictive.
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