Our latest devices reflect our commitment to perfecting the Heat Not Burn experience. Leveraging innovation and technology to reach our vision of a smoke-free future.
The Next Step in IQOS Technology
All our existing Heat Not Burn products heat the tobacco instead of burning it ensuring that combustion does not occur.. Our newest devices take things a step further. Designed to elevate every aspect of your Heat Not Burn experience.
Keep an eye out for more details about IQOS’ new device’s features.
Celebrate the Launch This May 2025
The latest IQOS devices will be available in IQOS stores and on IQOS.com in May 2025. With more details to come soon, we’ll be inviting you to join us in celebrating the launch of one of our most exciting products to date.
Do you want to be the first to know about the new arrivals of the IQOS ILUMA i series? Enter IQOS CLUB and make sure to be subscribed to our communications to stay up-to-date.
