It all started with a vision for a smoke-free world. After more than 12 years of Research and Development, at Philip Morris International (PMI) we managed to bring this vision to life, by creating our innovative alternative to cigarettes, for adults who would otherwise continue to smoke.
Cigarettes burn tobacco, reaching high temperatures, and producing ash, tar, and smoke with high number and levels of harmful chemicals. Cigarette smoke is a complex mixture of over 6000 chemical substances, around 100 of which have been linked to smoking-related diseases by public health authorities.
ΙQOS heats tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce tar*, ash and smoke. It generates a tobacco vapor, which is different and dissolves quickly and brings you a high-quality tobacco taste experience. So, forget about the lingering smell on your hands, hair and clothes.
However, IQOS is not risk free. It contains nicotine which is addictive.
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
What are heated tobacco products?
Heated tobacco products, heat-not-burn products or smoke-free, do exactly what their name suggests: they heat tobacco instead of burning it.
IQOS ILUMA is equipped with the revolutionary technology SMARTCORE INDUCTION SYSTEM that works in harmony with TEREA tobacco sticks.
An innovative stainless steel element is inside the TEREA to heat tobacco from within.
Tobacco is heated at the core instead of being burned, giving you taste consistency and generous vapour, with less lingering smell than cigarettes.
This gives you an altogether better and more pleasurable experience, with no ash, no cleaning necessary.
This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Which IQOS devices are equipped with SMARTCORE INDUCTION SYSTEM?
All three devices of IQOS ILUMA series use the technology SMARTCORE INDUCTION SYSTEM.
IQOS ILUMA PRIME:Advanced, inside out.
IQOS ILUMA: Familiar, upgraded.
IQOS ILUMA ONE: Affordable, all-in-one.
Our commitment to high quality
Every single TEREA stick contains tobacco of high quality. The superior quality tobaccos selected for TEREA are subject to rigorous checks. The crops are traced to farm level, and a series of comprehensive controls maintain the highest standards of leaf quality. During the blending phase, each batch is analysed every 10 minutes. Only tobaccos that pass every step of our process and are of sufficiently high standard are then used in TEREA tobacco sticks.
TEREA provide taste experience similar to that of a cigarette. They come in9 different tobacco flavors, to cater to different tastes. Surely, there is a TERA flavor that matches every taste.