The most frequently asked question of smokers discovering the tobacco heating technology, is concerning the difference between IQOS and conventional cigarettes.
Unlike popular belief, IQOS is not a "heated cigarette". IQOS cannot be described as such, as it does not burn the tobacco like a cigarette, but instead it heats it.
Additionally, HEETS tobacco sticks differ from cigarettes in size and structure. They are designed especially for IQOS and contain real tobacco from fine varieties. They release a real taste of tobacco that is different and less "hard" than what you are used to with cigarettes. HEETS do not produce smoke and ash and leave less smell than cigarettes.
Heating VS burning
When a cigarette is lit, the tobacco burns reaching high temperatures. This burning process generates smoke and ash.
Cigarette smoke is a complex mixture of over 6,000 chemical substances, around 100 of which have been identified as potential causes of smoking-related diseases by public health authorities.
IQOS HeatControl™ Technology heats tobacco to a significantly lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke and ash. It generates a tobacco vapor that brings you a high-quality tobacco taste experience.
A better choice without tar
Cigarette produces tar*, since it gets burned. IQOS doesn’t produce tar because it heats tobacco instead of burning it.
That’s why a brown stain appears on the filter of the cigarette when it burns. This is because of the tar. On the contrary, after using IQOS, you don't see any trace of tar on the HEET.
The conclusion is that IQOS is a heated tobacco device, not a heated cigarette. It’s a better choice for adults who would otherwise continue to smoke.
*Tar is the residue from smoke after a cigarette has burned.
**Important information: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.