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We Care

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We change our habits. We change the world.

By IQOS Team

IQOS Reuse Program

Changing our small habits with better ones in our everyday life is the best way to change the world.

IQOS adopts the habit of reuse by giving a second life to objects that we do not use any more.

The initiative

We give a second life to IQOS devices that are returned through the exchange program. Their caps and door covers are transformed into sustainable lighting sculptures that will decorate 5 Greek cities. Experience the journey of changing our habits, exclusively on IQOS CLUB. Be inspired and inspire others. Take part in polls and contests, claim unique prizes and earn points.

Your role

Be part of the change. Give us back your old device and get IQOS ILUMA with up to 30% discount. Join IQOS CLUB, vote for the city that you want us to light up and earn points.

Learn all about reuse, inspire us and be inspired. Take part in contest and -why not- earn a trip to Amsterdam.

These products are not risk free and provide nicotine, which is addictive. Only for use by adults.