CONTINUE
TOGETHER. FORWARD.
Change starts with the smallest of steps.
Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side. Offering a modern twist on tobacco enjoyment, but with no smoke or ash, it is the pleasure of IQOS which helps you to proceed.
*This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
“IQOS is the best alternative I could have as a smoker.”
Christina S
Greece
Better choices are worth sharing with friends
Be the change. Register to get a referral code for an adult friend who smokes. Help your adult smoking friends start their smoke-free journey today.
Refer a friend
* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.
IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.
Try IQOS
Try an IQOS device at home for 14 days and discover the taste of real tobacco heated, not burned.