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Real IQOS users from around the world came together to tell their genuine, inspiring stories about how IQOS changed their lives.Real adult consumers who were rewarded for their participation in the campaign.
Nobody can tell our story better than our users.
“It only took me a week to get used to IQOS.”
Kamal, 2 years with IQOS
“IQOS has forever changed the way we use tobacco.”
Effie, 7 years with IQOS
“IQOS makes no smoke. So my partner is more comfortable around me.”
Luis, 1 year with IQOS
Are you ready to make the switch?
Do you want to know more?
Give us the green light to contact you for everything you need to know about IQOS.
Are you ready?
Start here and now to enjoy the benefits of the advanced technology of IQOS ILUMA series.
Explore our portfolio
Explore our heated tobacco devices and e-cigarettes and choose your way forward.
Already 19.1 million adult smokers have switched to IQOS globally*
* Source: PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of June 2022.
* IQOS users for whom HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days.
“I no longer smell like cigarette.”
Chris, 5 years with IQOS
“There’s no more having to leave the room.”
Pierluigi, 8 years with IQOS
“Me and my partner love how our home no longer smells of smoke.”
Jiri, 7 years with IQOS