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An IQOS ILUMA device, an IQOS ILUMA ONE, and an IQOS ILUMA PRIME device.

Real stories. Real moments.
Shared by real IQOS users.

Real IQOS users from around the world came together to tell their genuine, inspiring stories about how IQOS changed their lives.Real adult consumers who were rewarded for their participation in the campaign.

Man opening an IQOS ILUMA box

IQOS changed their lives for the better.

Berkant didn’t like smelling of smoke. Nicole wanted to get closer to her fiancé without smoke in the way. Michael made the decision to do something good for himself by leaving the smoke behind and switching to IQOS.

Discover the real stories of IQOS users, in their own words below.

Real adult consumers who were rewarded for their participation in the campaign.

See important information

Women looking at an IQOS device

“Going back to cigarettes would be a step backwards. I would never do that.”


switched to IQOS in 2019

Real adult consumer who was rewarded for their participation in the campaign.

Are you ready to make the switch?

A man with an IQOS box.

Do you want to know more?

Give us the green light to contact you for everything you need to know about IQOS.
A smiling woman with an IQOS ILUMA device.

Are you ready?

Start here and now to enjoy the benefits of the advanced technology of IQOS ILUMA series.

Experience the unexpected

IQOS CLUB community members lived the most unexpected experiences at the biggest IQOS celebration ever. Get a taste of the great night and tune in for the next big news!

Explore our portfolio

Explore our heated tobacco devices and e-cigarettes and choose your way forward.