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An IQOS ILUMA device, an IQOS ILUMA ONE, and an IQOS ILUMA PRIME device.

Real stories. Real moments.
Shared by real IQOS users.

Real IQOS users from around the world came together to tell their genuine, inspiring stories about how IQOS changed their lives.Real adult consumers who were rewarded for their participation in the campaign.

Man opening an IQOS ILUMA box

IQOS changed their lives for the better.

Berkant didn’t like smelling of smoke. Nicole wanted to get closer to her fiancé without smoke in the way. Michael made the decision to do something good for himself by leaving the smoke behind and switching to IQOS.

Discover the real stories of IQOS users, in their own words below.

Real adult consumers who were rewarded for their participation in the campaign.

See important information

Nobody can tell our story better than our users.

Tree light

“The advantage of IQOS is that I consume real tobacco and less other nasty residues.”

Tobias switched to IQOS in 2017

Man sitting

“IQOS leaves less smell on my clothes, my hair and my hands.”

Athina switched to IQOS in 2019

Man sitting

“When I’m with other people, they don’t get annoyed because I’m using IQOS.”

Kunta switched to IQOS in 2016

Women looking at an IQOS device

“Going back to cigarettes would be a step backwards. I would never do that.”

myIQOS

switched to IQOS in 2019

Real adult consumer who was rewarded for their participation in the campaign.

Are you ready to make the switch?

A man with an IQOS box.

Do you want to know more?

Give us the green light to contact you for everything you need to know about IQOS.

See more

A smiling woman with an IQOS ILUMA device.

Are you ready?

Start here and now to enjoy the benefits of the advanced technology of IQOS ILUMA series.

Buy now


Experience the unexpected

IQOS CLUB community members lived the most unexpected experiences at the biggest IQOS celebration ever. Get a taste of the great night and tune in for the next big news!

Find out more

Explore our portfolio

Explore our heated tobacco devices and e-cigarettes and choose your way forward.

A jade green IQOS ILUMA PRIME device and holder.

IQOS ILUMA

Familiar, upgraded.

Buy now
A moss green IQOS ILUMA device.

lil SOLID Ez

Pin heating tobacco device.
3 consecutive uses.

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An IQOS ILUMA ONE.
New

VEEV ONE

A pod-vape system.

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Already 19.1 million adult smokers have switched to IQOS globally*

* Source: PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of June 2022.

* IQOS users for whom HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days.

Tree light

“IQOS doesn’t make the car dirty because it doesn’t leave any ash,that’s what I really appreciate.”

Berkant switched to IQOS in 2018

Man sitting

“As soon as you find your flavour with IQOS, you no longer wish to go back to smoking.”

Michael switched to IQOS in 2018

Man sitting

“There are other devices, but IQOS is an innovation. It’s given the smoking community a real alternative.”

Nicole switched to IQOS in 2019