Pleasure; it’s important to all adult IQOS users. Those moments we look forward to, whether on your own or shared with others. They mean so much to so many of us.
More of what you love.
It’s about pleasure
A change in perspective opens the door to new pleasures. New possibilities. New moments. To renewed positivity.
I can watch the entire 45-minute football game ⚽ without missing anything. Happy 😊.”
“…A year with IQOS and I know I’m not going back to regular cigarettes. I feel great, thanks.”
“The best experience to give up old-fashioned smelly smoking. I recommend IQOS to everyone.”
Better choices are worth sharing with friends.
Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on IQOS.com. Help your adult smoking friends start their smoke-free journey today.Refer a friend
IQOS doesn't burn tobacco.
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Try an IQOS device at home for  days and discover the taste of real tobacco heated, not burned.