CONTINUE
TOGETHER. FORWARD.
More of what you love.
Pleasure; it’s important to all adult IQOS users. Those moments we look forward to, whether on your own or shared with others. They mean so much to so many of us.


It’s about pleasure
A change in perspective opens the door to new pleasures. New possibilities. New moments. To renewed positivity.


I IQOS Because…
Better choices are worth sharing with friends.
Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on IQOS.com. Help your adult smoking friends start their smoke-free journey today.
Refer a friend

IQOS doesn't burn tobacco.
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

Buy IQOS
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