CONTINUE
TOGETHER. FORWARD.
More of what you love.
Pleasure; it’s important to all adult IQOS users. Those moments we look forward to, whether on your own or shared with others. They mean so much to so many of us.
It’s about pleasure
A change in perspective opens the door to new pleasures. New possibilities. New moments. To renewed positivity.
IQOS offers real tobacco satisfaction without cigarette smoke and smell getting in the way, so you can enjoy more of these moments. Embracing more of what you love. Being able to do it all with those who matter most to you.
I IQOS Because…
I can watch the entire 45-minute football game ⚽ without missing anything. Happy 😊.”
@momomelo0829
“…A year with IQOS and I know I’m not going back to regular cigarettes. I feel great, thanks.”
Edilma
“The best experience to give up old-fashioned smelly smoking. I recommend IQOS to everyone.”
Alin
Better choices are worth sharing with friends.
Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on IQOS.com. Help your adult smoking friends start their smoke-free journey today.
Refer a friend
IQOS doesn't burn tobacco.
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
Try IQOS.
Try an IQOS device at home for [14] days and discover the taste of real tobacco heated, not burned.