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TOGETHER. FORWARD.
Supported steps of progress

Progress. It’s about striving to create a better future.
Friends at a housewarming party.
A smiling man holding an IQOS device.

It’s about progress.

We all strive to create a better future, for ourselves, and for the people around us.

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 11 million adult IQOS users around the world* who are already on that same journey.*

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
An IQOS device on a table.
A woman wearing yellow with an IQOS device.

I IQOS Because…

If you want something new, you have to stop doing something old.

Orchydea

IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Nevermore without. Fully satisfied.

Giada

With IQOS I no longer have that terrible smoke smell .... for a woman it is a unique benefit.

Mariarosaria

Better choices are worth sharing with friends

Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on IQOS.com. Help your adult smoking friends start their smoke-free journey today.

Refer a friend
Two women looking at an IQOS device.
Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 DUO holder with no equivalent stain.

Cigarettes produce tar, IQOS doesn’t

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.** Switching completely to IQOS is less harmful than continuing to smoke.

Learn more

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.^Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Try IQOS

Try an IQOS device at home for [14] days and discover the taste of real tobacco heated, not burned.

Try IQOS

This tobacco product damages your health and is addictive.
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CONFIRM

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This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website is about selling new tobacco products and contains information about them. Entrance is only permitted to persons over 18 years of age who are also users of nicotine products. We need your age to make sure that you are an adult in Greece. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.