Progress. It’s about striving to create a better future.
Supported steps of progress
It’s about progress.
We all strive to create a better future, for ourselves, and for the people around us.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
If you want something new, you have to stop doing something old.
IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Nevermore without. Fully satisfied.
With IQOS I no longer have that terrible smoke smell .... for a woman it is a unique benefit.
Better choices are worth sharing with friends
Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on IQOS.com. Help your adult smoking friends start their smoke-free journey today.Refer a friend
Cigarettes produce tar, IQOS doesn’t
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.** Switching completely to IQOS is less harmful than continuing to smoke.
**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.^Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Try an IQOS device at home for  days and discover the taste of real tobacco heated, not burned.