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Real IQOS users from around the world came together to tell their genuine, inspiring stories about how IQOS changed their lives.Real adult consumers who were rewarded for their participation in the campaign.
IQOS changed their lives for the better.
Berkant didn’t like smelling of smoke. Nicole wanted to get closer to her fiancé without smoke in the way. Michael made the decision to do something good for himself by leaving the smoke behind and switching to IQOS.
Discover the real stories of IQOS users, in their own words below.
Real adult consumers who were rewarded for their participation in the campaign.
Nobody can tell our story better than our users.
Tobias switched to IQOS in 2017
“Going back to cigarettes would be a step backwards. I would never do that.”
switched to IQOS in 2019
Real adult consumer who was rewarded for their participation in the campaign.
Are you ready to make the switch?
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Give us the green light to contact you for everything you need to know about IQOS.
Are you ready?
Start here and now to enjoy the benefits of the advanced technology of IQOS ILUMA series.
Experience the unexpected
IQOS CLUB community members lived the most unexpected experiences at the biggest IQOS celebration ever. Get a taste of the great night and tune in for the next big news!
Explore our portfolio
Explore our heated tobacco devices and e-cigarettes and choose your way forward.
Already 19.1 million adult smokers have switched to IQOS globally*
* Source: PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of June 2022.
* IQOS users for whom HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days.
“IQOS doesn’t make the car dirty because it doesn’t leave any ash,that’s what I really appreciate.”
Berkant switched to IQOS in 2018
“As soon as you find your flavour with IQOS, you no longer wish to go back to smoking.”
Michael switched to IQOS in 2018
“There are other devices, but IQOS is an innovation. It’s given the smoking community a real alternative.”
Nicole switched to IQOS in 2019