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Real IQOS users from around the world came together to tell their genuine, inspiring stories about how IQOS changed their lives.Real adult consumers who were rewarded for their participation in the campaign.
Nobody can tell our story better than our users.
“It only took me a week to get used to IQOS.”
Kamal, 2 years with IQOS
“IQOS has forever changed the way we use tobacco.”
Effie, 7 years with IQOS
“IQOS makes no smoke. So my partner is more comfortable around me.”
Luis, 1 year with IQOS
Are you ready to make the switch?
Hard to choose?
Compare the IQOS ILUMA i series to see which device is right for you.
IQOS ILUMA i PRIME
Premium design. Advanced capabilities.
Touch Screen
Pause mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
New
IQOS ILUMA i
Iconic with advanced
features.
Touch Screen
Pause mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
New
IQOS ILUMA i ONE
All-in-one.
Now with Autostart.
Touch Screen
Pause mode
FlexBattery
FlexPuff
Autostart
20 consecutive uses
* Only available in Performance mode when pause is not activated.
Already 19.1 million adult smokers have switched to IQOS globally*
* Source: PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of June 2022.
* IQOS users for whom HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days.
“I no longer smell like cigarette.”
Chris, 5 years with IQOS
“There’s no more having to leave the room.”
Pierluigi, 8 years with IQOS
“Me and my partner love how our home no longer smells of smoke.”
Jiri, 7 years with IQOS