We believe in the power of science. For more than 10 years, we have invested more than 7.2 billion dollars in research and development, adhering to standards of the pharmaceutical industry
With more than 430 scientists and engineers in the PMI Research and Development Center,we have been working on creating better alternatives to cigarettes.
Discover the science behind IQOS.
See more in the video.
The main problem
lies in the combustion of the cigarette.
During that stage, more than 6000 chemicals are released, 100 of which have been identified as caused or potential causes of smoking-related. Science provides the heating tobacco solution. What does heated tobacco mean?FIND OUT MORE
- VISION & TECHNOLOGY
- RESEARCH & DEVELOPMENT
- EVIDENCE IN NUMBERS
Planning a future without cigarette.
We have a revolutionary vision: one day, heating-tobacco products will fully replace cigarettes.
It is well known that smoking is harmful to health. We are working to develop less harmful products.
Combustion is the main problem with smoking, therefore we have eliminated from our products. We develop innovative heat-not burn products, that are better alternatives compared to cigarettes.
Guided by science, we aim to change the lives of 1,1 billion smokers worldwide*.*The best choice any smoker can make is to quit smoking and the use of nicotine products altogether. Those who would otherwise continue smoking, need accurate information and access to better alternatives compared to cigarettes.
Cutting edge technology
With HeatControl™, IQOS heats tobacco, without burning it. At the heart of this innovation, lies the heating blade controlling temperature to ensure a constant flavor experience, throughout the IQOS experience
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Patented technology which heats the tobacco, without burning it.
The heating blade controls the temperature so that it does not exceed 350οC.
The heating blade heats the tobacco inside the specially designed HEETS tobacco stick.
HEETS – Real tobacco reimagined
IQOS uses specially designed tobacco sticks with real tobacco raw material. HEETS tobacco sticks contain blends of fine tobacco leaves. The tobacco is specially processed, heated through the heating blade and not be burned.
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Carefully selected, finely ground and specially prepared tobacco that delivers the best taste while heating
A protective aluminum wrap which helps to deliver a consistent taste experience
Designed to hold the tobacco in place and transfer the aerosol to the cooling plug.
Designed to cool down the aerosol. Made of corn-based materials also used in the industries of Pharmaceuticals and Food & Beverage.
Designed as a mouthpiece made of cellulose acetate
Heating vs combustion
Improve your everyday life with IQOS.
ON HAIR AND
STAINS ON TEETH
Research and development
With world-class scientists and state of the art facilities, the innovation of IQOS has its foundation in more than 10 years of research and development. Facts/Data are important.
10+ YEARS OF RESEARCH AND DEVELOPMENT
adhering to pharma standards
7.2 BILLION DOLLARS INVESTED
since 2008 and counting
2 RESEARCH CENTERS
in Switzerland and Singapore
specialised in Medicine, Biochemistry, Toxicology and Engineering
Evidence in numbers
IQOS changes the way we enjoy tobacco by improving the daily lives of adult smokers worldwide.
MILLION ADULT SMOKERS
MORE THAN 270 THOUSAND
EXCLUSIVELY CHOOSE IQOS
IN THE WORLD