CONTINUE
Our Science.
We believe in the power of science. For more than 10 years, we have invested more than 8 billion dollars in research and development, adhering to standards of the pharmaceutical industry
With more than 430 scientists and engineers in the PMI Research and Development Center,we have been working on creating better alternatives to cigarettes.
Discover the science behind IQOS.
See more in the video.

IQOS doesn’t produce tar.
Cigarette combustion is the problem because it produces tar. IQOS doesn’t product tar because it heats the tobacco instead of burning it.
LEARN MOREPlanning a future without cigarette.
We have a revolutionary vision: one day, heating-tobacco products will fully replace cigarettes.
OUR IDEA
It is well known that smoking is harmful to health. We are working to develop less harmful products.
Combustion is the main problem with smoking, therefore we have eliminated from our products. We develop innovative heat-not burn products, that are better alternatives compared to cigarettes.
OUR PURPOSE
Guided by science, we aim to change the lives of 1,1 billion smokers worldwide*.
*The best choice any smoker can make is to quit smoking and the use of nicotine products altogether. Those who would otherwise continue smoking, need accurate information and access to better alternatives compared to cigarettes.Cutting edge technology
With HeatControl™, IQOS heats tobacco, without burning it. At the heart of this innovation, lies the heating blade controlling temperature to ensure a constant flavor experience, throughout the IQOS experience
Click on the points to find out more

Patented technology which heats the tobacco, without burning it.
The heating blade controls the temperature so that it does not exceed 350οC.
The heating blade heats the tobacco inside the specially designed HEETS tobacco stick.
HEETS – Real tobacco reimagined
IQOS uses specially designed tobacco sticks with real tobacco raw material. HEETS tobacco sticks contain blends of fine tobacco leaves. The tobacco is specially processed, heated through the heating blade and not be burned.
Click on the points to learn more

TOBACCO
Carefully selected, finely ground and specially prepared tobacco that delivers the best taste while heating
PROTECTIVE WRAP
A protective aluminum wrap which helps to deliver a consistent taste experience
AIR-FLOW CHAMBER
Designed to hold the tobacco in place and transfer the aerosol to the cooling plug.
COOLING PLUG
Designed to cool down the aerosol. Made of corn-based materials also used in the industries of Pharmaceuticals and Food & Beverage.
FILTER
Designed as a mouthpiece made of cellulose acetate
IQOS does not produce tar*, because it heats tobacco instead of burning it
The problem lies in the combustion of cigarette, which releases chemicals. The science behind IQOS provides the heated tobacco solution.
* “Tar” is the residue from smoke after a cigarette is burned.

Cigarette filter turns brown when burned. This is the sign of tar.

After using a HEET, you will see no sign of tar on the filter.
IQOS allows you to enjoy real tobacco.
The nicotine you receive when using a HEET offers you an experience similar to smoking a cigarette.
IQOS produces an aerosol, that is fundamentally different from smoke.
It generates less intense odor and dissolves rapidly.
Heating vs combustion
Improve your everyday life with IQOS.
TEMPERATURE
BURNS AT
800°C
VS
HEATS AT
350°C
TOBACCO
USES
REAL
TOBACCO
VS
USES
REAL
TOBACCO
NICOTINE
NICOTINE
INTAKE
VS
NICOTINE
INTAKE
FIRE
FIRE
COMBUSTIONVS
WITHOUT FIRE
HEATINGASH
WITH
ASH
VS
WITHOUT
ASH
SMELL
INTENSE ODOUR
INDOORS,
ON HAIR AND
ON CLOTHES
VS
SIGNIFICANTLY LESS
ODOUR INDOORS
AND
ON YOU
SMILE
STAINS ON TEETH
AND HANDS
VS
FEWER STAINS
ON TEETH
AND HANDS
BREATH
BAD BREATH
AND AFTERTASTE
VS
BETTER BREATH
AND AFTERTASTE
Research and development
With world-class scientists and state of the art facilities, the innovation of IQOS has its foundation in more than 10 years of research and development. Facts/Data are important.
Στις 7 Ιουλίου 2020 ανακοινώθηκε
μία ιστορική απόφαση
Ένας διεθνώς αναγνωρισμένος φορέας αξιολόγησε
το σύνολο των επιστημονικών μας δεδομένων
Η αφετηρία μας

ΤΟ ΠΡΩΤΟ ΚΑΙ ΜΟΝΑΔΙΚΟ ΗΛΕΚΤΡΟΝΙΚΟ ΠΡΟΪΟΝ ΝΙΚΟΤΙΝΗΣ ΜΕ ΑΔΕΙΟΔΟΤΗΣΗ ΣΤΙΣ Η.Π.Α. ΩΣ ΕΝΑ ΠΡΟΪΟΝ ΚΑΠΝΟΥ ΔΙΑΦΟΡΟΠΟΙΗΜΕΝΟΥ ΚΙΝΔΥΝΟΥ ΑΠΟ ΤΟΝ FDA. ΜΕ ΤΗ ΔΙΑΠΙΣΤΩΣΗ ΟΤΙ ΤΟ IQOS ΕΙΝΑΙ ΕΝΑ ΠΡΑΓΜΑΤΙΚΑ ΔΙΑΦΟΡΕΤΙΚΟ ΠΡΟΪΟΝ ΚΑΠΝΟΥ ΣΕ ΣΧΕΣΗ ΜΕ ΤΟ ΤΣΙΓΑΡΟ.
ΑΠΟ ΤΟΝ FDA
ΟΡΓΑΝΙΣΜΟ ΤΡΟΦΙΜΩΝ ΚΑΙ ΦΑΡΜΑΚΩΝ
ΣΤΙΣ ΗΠΑ

δεν καίει τον καπνό



ΤΙ ΕΙΝΑΙ Ο FDA
O FDA είναι ο επίσημος Οργανισμός Τροφίμων
και Φαρμάκων στις Η.Π.Α..
Θεωρείται παγκοσμίως ως μία από τις πιο αυστηρές
Ρυθμιστικές αρχές σχετικά με την αξιολόγηση των προϊόντων.

ΠΟΙΟΣ Ο ΡΟΛΟΣ ΤΟΥ
Με βασική αποστολή την προστασία και την προαγωγή της δημόσιας υγείας, ρυθμίζει και εποπτεύει την ασφάλεια ενός μεγάλου εύρους προϊόντων της αμερικανικής αγοράς. Η ρύθμισή και η αδειοδότηση της κυκλοφορίας Προϊόντων Καπνού ανήκει στις αρμοδιότητές του.


Η καινοτομία μας στηρίζεται σε πάνω από 12 χρόνια Έρευνας και Ανάπτυξης
και η πορεία μας συνεχίζεται, με οδηγό την επιστήμη.
Evidence in numbers
IQOS changes the way we enjoy tobacco by improving the daily lives of adult smokers worldwide.