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IQOS ILUMA breakthrough technology.
Meet next level innovation with IQOS ILUMA.

Technology for your seamless pleasure.
With the help of a few technological breakthroughs, the all-new IQOS ILUMA minimizes your efforts, while allowing you to enjoy tobacco.
IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is completely bladeless, with easy tobacco stick insertion. The metal heating element heats the tobacco from within the TEREA stick, using induction. So, the tobacco is heated, instead of being burned.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.


Next level tobacco innovation.
With a fully sealed stick design for less hassle and less smell than ever before during stick extraction, meet TEREA, the expertly crafted tobacco sticks made only for IQOS ILUMA.Next level technology.

Shop the range.

IQOS ILUMA PRIME
Next level forward.
With a new design to the smallest detail, it is our most enhanced device to date. Bladeless for the simplest and most enjoyable experience.

IQOS ILUMA
Familiar. Upgraded.
With the iconic design, the experience becomes even clearer and more enjoyable without a blade.

IQOS ILUMA ONE
Affordable. All in One.
With bladeless technology, it offers up to 20 consecutive uses with a single charge.