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These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.

Heated Tobacco Products: Options & Comparison with e-Cigarettes

By IQOS Team

heets flavors: Turquoise, Bronze, Amber

IQOS is a heat-not-burn product and is an innovative alternative for adults who would otherwise continue to smoke. IQOS heats tobacco instead of burning it, releasing flavors of real tobacco. It delivers a high quality tobacco experience with no fire, no ash and no cigarette smoke. However, IQOS is not risk-free. It contains nicotine, which is addictive.

IQOS is no1 heated tobacco product in the world. There are 3 IQOS models available is the Greek market.

IQOS uses its patented HeatControl™ technology to heat specially designed tobacco sticks called HEETS. Thanks to its innovative technology, IQOS heats tobacco up to 350°C, just enough to release a nicotine-containing vapor but without burning the tobacco. At the heart of HeatControl™ technology lies the heating blade, which controls the temperature inside the tobacco stick, ensuring a consistent flavor experience.

On the contrary, IQOS, PMI’s heat-not-burn device, heats up specially processed tobacco at temperatures up to 350°C, releasing tobacco flavor with no fire and deliverables of combustion, namely ash and smoke. By heating tobacco instead of burning it, IQOS delivers a cleaner tobacco experience, free of the mess, as well as the intense and lingering smell of cigarettes.

*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US).

Tobacco pleasure, redesigned

Specially designed tobacco sticks for heating are used exclusively with IQOS devices and are called HEETS. HEETS are carefully crafted for a pleasurable tobacco experience.

The journey to offering the IQOS experience has a lot of tiny steps. It begins with farmers from all around the world who care deeply for their crop. Next, our people, who sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (e.g. richness, ripeness, strength). Finally, our tobacco blenders create the different blends of HEETS.

HEETS are the redesigned version of real tobacco. They come in a range of taste experiences, with 7 flavours to suit every taste palate. Thus, you can try out and compare HEETS flavors in order to find your perfect match. HEETS are not risk-free. They contain nicotine, which is addictive.

We know that IQOS adult users love to explore new tastes. That’s why we have created a universe where there is always another taste experience waiting to be discovered. IQOS Flavor Advisor can help you discover the HEETS flavor that matches your taste.


What is the difference between heated tobacco and e-cigarettes?

Both heat-not-burn devices and e-cigarettes are smoke-free alternatives to cigarettes. However, there are important differences when it comes to comparing heated tobacco products with e-cigarettes.

The difference of IQOS, a heat-not-burn device, compared to e-cigarettes can be found in the technology used. IQOS heats real tobacco, whereas e-cigarettes heat an e-liquid.

E- cigarettes do not use real tobacco. The heat a liquid often containing nicotine and flavors to produce an aerosol, what people usually call a vapor – hence the term “vaping”.

What’s more, in heated tobacco products, such as IQOS, nicotine is naturally present in the tobacco used in the product. In comparison, in e-cigarettes, nicotine derived from tobacco is added to the e-liquid used in the product.

What is the difference between tobacco heating and vaping?

With each inhalation, e-cigarettes produce an aerosol by vaporizing an e-liquid and IQOS produces an aerosol by heating tobacco sticks. As a result, both products produce an aerosol, rather than cigarette smoke.

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These products are not risk free and provide nicotine, which is addictive. Only for use by adults.