Heated tobacco devices heat tobacco instead of burning it. The result? A tobacco experience without fire, ash or smoke that cigarettes produce.
All heated tobacco devices contain a heating source. Some heated tobacco products are electronic and the exact temperature, that the tobacco is heated to, varies from product to product. What’s important is that heated tobacco products do not reach the high temperatures where tobacco is burnt.
What is the difference in heat-not-burn devices?
Heated tobacco devices heat tobacco instead of burning it.
IQOS is equipped with the patented HeatControl™ technology and heats specially designed tobacco sticks called HEETS, with real tobacco as raw material. At the heart of IQOS innovation, there is a heating blade which controls temperature inside the HEETS stick, offering a satisfying taste experience.
Since IQOS are battery-powered, it needs to be charged regularly, just like you would charge a smartphone. IQOS has a very simple use and it takes 2 steps to enjoy your HEETS. You push a button to turn on IQOS and place a tobacco HEETS stick in the IQOS Holder.
Once the experience is over, the used tobacco stick can be removed from the device and disposed of in a bin.
The cutting-edge technology of IQOS
From thought to reality, each element of IQOS is carefully crafted.
IQOS HeatControl™ Technology is the heart of the product. Designed in Switzerland, it is responsible for heating tobacco, without burning it, to precise temperatures up to 350⁰C.
The specially designed blade inside IQOS, which has gold and platinum tracks, heats the tobacco inside the HEETS. So you enjoy the experience of the real tobacco in the tobacco stick, with no smoke, no ash and with less smell than cigarettes.
Tobacco pleasure, redesigned
Providing IQOS legal age users with a high quality tobacco experience is our key focus and the way we prepare tobacco is what makes the difference. The tobacco inside every HEETS is specially prepared using a unique patented processing method called ‘cast leave process,’ necessary to optimize the tobacco for heating.
In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug. When combined with all the other parts of the filter, it creates a HEETS stick able to provide taste satisfaction close to a cigarette.**
IQOS experience can last up to 6 minutes or 14 puffs, similar to that of cigarette. Nicotine you get from a HEET offers a similar experience to that of cigarette. The rhythm and tensity of puff are important for your IQOS experience. For the best IQOS experience, all you really need to know is to have longer and gentler puffs.
HEETS tobacco sticks come in many different tobacco flavors ranging from rich to refined, including tobacco with menthol and new aromatic blends, released in limited editions. IQOS adult users will find their HEETS flavor matching their taste from a wide variety of 7 flavors.
Find out more about IQOS and HeatControl™ technology.
** Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
