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Rethink tobacco.
Learn more about heated tobacco
IQOS and HEETS tobacco sticks are the perfect combination to enjoy the real taste of tobacco.
Russet
Rich & Intense
A full-bodied, toasted tobacco blend perfectly balanced with satisfying, malty aroma notes.
Aroma note
Malty aroma notes
Malty aroma notes
Bronze
Rich & warm.
Deep, rich and intense, Bronze Selection HEETS deliver a full and satisfying tobacco taste sensation infused with cocoa and dry fruit aroma notes.
Aroma note
Cocoa
Cocoa
Sienna
Robust & round
Smooth and flavorful, Sienna Selection HEETS deliver an intense, well-rounded tobacco taste with a delightfully woody aroma and subtle light tea aroma notes.
Aroma note
Woody
Woody
Amber
Balanced & robust
Smooth and subtly flavorful, Amber Selection HEETS deliver a beautifully balanced tobacco taste sensation defined by light nutty top notes.
Aroma note
Nutty
Nutty
Yellow
Mellow & bright
Smooth, refined with a subtle citrusy taste, Yellow Selection HEETS deliver a sophisticated, beautifully balanced tobacco taste enhanced with light herbal notes.
Aroma note
Zesty
Zesty
Silver
Refined & Balanced
The finest of all, Silver Selection HEETS deliver a balanced tobacco taste sensation defined by nature's herbs notes.
Aroma note
Herbs
Herbs
Turquoise
Mellow & fresh
Fresh and delectable Turquoise Selection HEETS delight with a crisp and subtle zesty hint for a thoroughly stimulating and refined tobacco experience.
Aroma note
Zesty
Zesty
Mauve
Rich & aromatic
The HEETS Mauve Wave is a tobacco blend with crisp menthol cooling sensations colliding with dark forest fruit aromas.
Aroma note
Forest fruit
Forest fruit
Willow
Balanced & fresh
The HEETS Willow Selection is a tobacco blend with crisp menthol cooling sensations complimented with citrus nuances and aromas of spicy herbs.
Aroma note
Citrus
Citrus
What are HEETS?
HEETS tobacco sticks are a completely new way to enjoy tobacco. Made from the finest leaf and produced into small 'sticks', they open up a whole new world of taste and flavour.
A new
tobacco taste experience.
In HEETS the tobacco is not burnt, but heated. A HEETS tobacco stick releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. The tobacco sticks have no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.*
*IMPORTANT INFORMATION: IQOS is not risk free. See important information page.
Tobacco taste.
To create a HEETS tobacco stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. The tobacco sticks feauture a clever construction that consists of 5 parts, each with a very special function.
How we
make HEETS.
Tobacco in every HEETS tobacco stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating.
The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS tobacco stick.
How long does
HEETS last?
IQOS monitors the temperature and number of puffs of each HEETS tobacco stick to ensure an optimal balance between stick heating temperature and duration. As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS tobacco sticks.
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From farmer to consumer.
The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.
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Beating heart.
They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.
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Years of experience.
It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.