Rethink tobacco.

Winter woodland scene, low sun through the trees

Learn more about heated tobacco

IQOS and HEETS are the perfect combination
to enjoy the real taste of tobacco.

Russet

Rich & Intense

A full-bodied, toasted tobacco blend perfectly balanced with satisfying, malty aroma notes.

Aroma note heets russet selection with malty aroma notes Malty aroma notes
  • Aroma
  • Body
  • Intensity

Shop Russet HEETS

Shop Russet HEETS

Bronze

Rich & warm.

Deep, rich and intense, Bronze Selection HEETS deliver a full and satisfying tobacco taste sensation infused with cocoa and dry fruit aroma notes.

Aroma note heets bronze selection with cocoa notes Cocoa
  • Aroma
  • Body
  • Intensity

Shop Bronze HEETS

Shop Bronze HEETS

Sienna

Robust & round

Smooth and flavorful, Sienna Selection HEETS deliver an intense, well-rounded tobacco taste with a delightfully woody aroma and subtle light tea aroma notes.

Aroma note heets sienna selection woody aroma note Woody
  • Aroma
  • Body
  • Intensity

Shop Sienna HEETS

Shop Sienna HEETS

Amber

Balanced & robust

Smooth and subtly flavorful, Amber Selection HEETS deliver a beautifully balanced tobacco taste sensation defined by light nutty top notes.

Aroma note heets amber selection with nutty notes Nutty
  • Aroma
  • Body
  • Intensity

Shop Amber HEETS

Shop Amber HEETS

Yellow

Mellow & bright

Smooth, refined with a subtle citrusy taste, Yellow Selection HEETS deliver a sophisticated, beautifully balanced tobacco taste enhanced with light herbal notes.

Aroma note heets yellow selection with zesty citrusy notes Zesty
  • Aroma
  • Body
  • Intensity

Shop Yellow HEETS

Shop Yellow HEETS

Silver

Refined & Balanced

The finest of all, Silver Selection HEETS deliver a balanced tobacco taste sensation defined by nature's herbs notes.

Aroma note  Herbs
  • Aroma
  • Body
  • Intensity

Shop Silver HEETS

Shop Silver HEETS

Turquoise

Mellow & fresh

Fresh and delectable Turquoise Selection HEETS delight with a crisp and subtle zesty hint for a thoroughly stimulating and refined tobacco experience.

Aroma note  Zesty
  • Aroma
  • Body
  • Intensity

Shop Turquoise HEETS

Shop Turquoise HEETS

Mauve

Rich & aromatic

The HEETS Mauve Wave is a tobacco blend with crisp menthol cooling sensations colliding with dark forest fruit aromas.

Aroma note  Forest fruit
  • Aroma
  • Body
  • Intensity

Shop Mauve HEETS

Shop Mauve HEETS

Willow

Balanced & fresh

The HEETS Willow Selection is a tobacco blend with crisp menthol cooling sensations complimented with citrus nuances and aromas of spicy herbs.

Aroma note  Citrus
  • Aroma
  • Body
  • Intensity

Shop Willow Selection HEETS

Shop Willow Selection HEETS

What are HEETS?

HEETS are a completely new way to enjoy tobacco. made from the finest leaf and produced into small 'sticks', they open up a whole new world of taste and flavour.

woman with sunglasses on the front seat of a car turns her back holding an IQOS
Gold IQOS charger on blue patterned fabric next to binoculars

A new
tobacco taste experience.

In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.*

*IMPORTANT INFORMATION: IQOS is not risk free. See important information page.

Cross section illustration of a HEETS stick interior

Tobacco taste.

To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function.

Buy HEETS

How we
make HEETS.

Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating.

The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick.

Inside a tobacco manufacturing facility

IQOS 3 DUO device on a surface
How we
make HEETS.

Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating.

The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick.

How long does
HEETS last?

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration. As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.

#

Tobacco
journey.

HEETS made for IQOS

Learn more

farmer transporting tobacco leaves

From farmer to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

woman with red hair on a rooftop with city view holding an IQOS

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.

tobacco plantations

Beating heart.

They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

  • From farmer to consumer.

    The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

  • Beating heart.

    They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

  • Years of experience.

    It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.

This tobacco product damages your health and is addictive.
  • English

Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.

CONFIRM

Sorry!
This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website is about selling new tobacco products and contains information about them. Entrance is only permitted to persons over 18 years of age who are also users of nicotine products. We need your age to make sure that you are an adult in Greece. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.