They were launched in Greece in July 2022 to introduce next level pleasure and technology for both IQOS friends and adult smokers who want to leave cigarettes behind.
Since then, they have become the top choice in heated tobacco category, offering a high quality experience, easier inhalation, but also richer aerosol with less smell than ever. On top of these, no cleaning is required. Never!
Accidents belong in the past.
The devices of IQOS ILUMA series have two more characteristics that make them unique: They are robust and durable. Tobacco is heated with a revolutionary bladeless technology. No blade means no damage inside the device and no broken blades – that was α frequent accident with IQOS devices of previous generations.
The good news is that with IQOS ILUMA you no longer need to worry about accidental damage. You no longer need to have a second device in your bag in case of an accident.
Statistics
Numbers tell the truth: After 1 year of IQOS ILUMA presence in Greek market, the device replacements have decreased vertically (56% reduction on July 2023).
Conclusion
Just one single IQOS ILUMA device is enough to accompany you in your everyday life, for a long long time.
