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Discover IQOS ILUMA.

Next level forward

An IQOS ILUMA device, an IQOS ILUMA ONE, and an IQOS ILUMA PRIME device.

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of your tobacco enjoyment. The all-new IQOS ILUMA with TEREA rethinks the rules of heating tobacco.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.

IQOS ILUMA PRIMENewNew

Advanced, inside and out.

With a new design to the smallest detail, it is our most enhanced device to date. Bladeless for the simplest and most enjoyable experience.

Discover IQOS ILUMA PRIME

Discover IQOS ILUMA PRIME

iqos iluma heated tobacco device with TEREA tobacco stick
IQOS ILUMANew

Familiar. Upgraded.

With the iconic design, the experience becomes even clearer and more enjoyable without a blade.

Discover IQOS ILUMA

Discover IQOS ILUMA

iqos iluma one heated tobacco device
IQOS ILUMA ONENew

Affordable. All in One.

With bladeless technology, it offers up to 20 consecutive uses with a single charge.

Discover IQOS ILUMA ONE

Discover IQOS ILUMA ONE

Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in a clean and effortless way.

What is TEREA?

TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.

Learn more about TEREA

TEREA packs.

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See Important information.

The SMARTCORE INDUCTION SYSTEM™ technology

The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick. It unlocks the taste of your chosen tobacco blend, but without any smoke or ash, less smell than cigarettes and no need to clean the device after use.

bladeless
An illustation showing SMARTCORE INDUCTION SYSTEM™  technology

Hard to choose?

Compare the IQOS ILUMA range to see which device is right for you.

Get the new IQOS ILUMA.

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Exchange your old device

YGive us back your old IQOS and get up to 30% discount on the new IQOS ILUMA series.
A smiling woman with an IQOS ILUMA device.

Buy now

Start enjoying the benefits of IQOS ILUMA advanced technology here and now. Order online and get free shipping on top.
These tobacco products damage your health and are addictive.