CONTINUE
Discover IQOS ILUMA.
Next level forward

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of your tobacco enjoyment. The all-new IQOS ILUMA with TEREA rethinks the rules of heating tobacco.

IQOS ILUMA PRIME
Advanced, inside and out.
With a new design to the smallest detail, it is our most enhanced device to date. Bladeless for the simplest and most enjoyable experience.

IQOS ILUMA
Familiar. Upgraded.
With the iconic design, the experience becomes even clearer and more enjoyable without a blade.

IQOS ILUMA ONE
Affordable. All in One.
With bladeless technology, it offers up to 20 consecutive uses with a single charge.
Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in a clean and effortless way.
What is TEREA?
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
