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Advanced, inside and out.
With IQOS ILUMA you can elevate your experience with real tobacco taste. No broken blades and no cleaning. Ever.
New IQOS ILUMA i PRIME
Touch Screen
Check device status and customise your experience with a simple touch.
Pause mode
Conveniently pause your experience for up to 8 minutes and resume where you left off*.
FlexPuff
Adapts to your pace and may provide 4 extra puffs**.
FlexBattery
Adaptable holder battery with Eco mode and Performance mode, giving you up to 3 consecutive uses***.
Buy now* Only available in Performance Mode, during the first 3 minutes or 8 puffs of the experience. When pause is activated, Performance Mode gives you up to two consecutive experiences and pause is available only for one of the them.
** FlexPuff activation and number of puffs depend on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used.
*** Only available in Performance Mode when pause is not activated.
Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.
New
IQOS ILUMA i PRIME
Most refined and
advanced.
Touch Screen
Pause mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
IQOS ILUMA
Familiar design. Enhanced experience.
Touch Screen
Pause mode
FlexBattery
FlexPuff
Autostart
2 consecutive uses
IQOS ILUMA ONE
Affordable option. All-in-one design.
Touch Screen
Pause mode
FlexBattery
FlexPuff
Autostart
20 consecutive uses*
* Only available in Performance mode when pause is not activated.
IQOS ILUMA
Familiar. Upgraded.
With the iconic design, the experience becomes even clearer and more enjoyable without a blade.
IQOS ILUMA ONE
Affordable. All in One.
With bladeless technology, it offers up to 20 consecutive uses with a single charge.
Nobody can tell our story better than our users.
“With IQOS ILUMA the taste experience is better.”
Kunta switched to IQOS in 2016
“One of the best things about IQOS ILUMA is you don’t have to clean it.”
Vasiliki switched to IQOS in 2020
“I’m really satisfied with IQOS ILUMA. I can’t imagine anything better.”
Berkant switched to IQOS in 2018
“I don’t have to clean IQOS ILUMA anymore. It’s more pleasant now.”
switched to IQOS in 2020
Real adult consumer who was rewarded for their participation in the campaign.
What is TEREA?
TEREA offers a wide variety of blends, from classic tobacco sensations to tobacco taste with subtle nuances. TEREA tobacco sticks are designed to be used with IQOS ILUMA only.
What is LEVIA?
We have discovered a different path to flavor satisfaction. We call our breakthrough LEVIA. A zero tobacco stick that opens up a new way to experience our flavors.
An experience focused on sensations, with a clean aftertaste in the mouth* and a pleasant scent**.
Learn more about LEVIA
* 80% of 302 adult smokers surveyed in 2022 in Greece agree.
** 87% of 302 adult smokers surveyed in 2022 in Greece agree.
IQOS ILUMA™ is designed to be used only with TEREA™ and LEVIA™ sticks. Do not use IQOS ILUMA™, TEREA™ or LEVIA™ with previous IQOS™ generations, as this may cause damage to your device.
Do not ingest or disassemble them. They contain a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See Important information.The SMARTCORE INDUCTION SYSTEM™ technology
The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA and LEVIA sticks. It unlocks the taste of your chosen tobacco blend, but without any smoke or ash, less smell than cigarettes and no need to clean the device after use.
Get the new IQOS ILUMA.
Exchange your old device
Give us back your old IQOS and get your hands on the ILUMA series in discount.
