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Discover IQOS ILUMA.
Next level forward
![An IQOS ILUMA device, an IQOS ILUMA ONE, and an IQOS ILUMA PRIME device.](https://d2eegruhmrg0fj.cloudfront.net/images/mihaela/iluma/DiscoverILUMA_Header_Desktop.jpg)
The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of your tobacco enjoyment. The all-new IQOS ILUMA with TEREA rethinks the rules of heating tobacco.
![A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.](https://d2eegruhmrg0fj.cloudfront.net/images/kura/iluma/discover_iluma_1/upgrade-prime-desktop.png?d=0)
IQOS ILUMA PRIME
Advanced, inside and out.
With a new design to the smallest detail, it is our most enhanced device to date. Bladeless for the simplest and most enjoyable experience.
![iqos iluma heated tobacco device with TEREA tobacco stick](https://d2eegruhmrg0fj.cloudfront.net/images/kura/iluma/discover/IQOS_ILUMA_Discover-Iluma_Promo_ProductCards_ImageRight_Global_Desktop_2x.jpg?d=0)
IQOS ILUMA
Familiar. Upgraded.
With the iconic design, the experience becomes even clearer and more enjoyable without a blade.
![iqos iluma one heated tobacco device](https://d2eegruhmrg0fj.cloudfront.net/images/kura/iluma/discover/IQOS_ILUMA_Discover-Iluma_Compare_Promo_Default_Grid3_Global_Desktop_2x.png?d=0)
IQOS ILUMA ONE
Affordable. All in One.
With bladeless technology, it offers up to 20 consecutive uses with a single charge.
Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in a clean and effortless way.