New IQOS ILUMA: Launched in Japan

IQOS ILUMA Greece

IQOS ILUMA is here!
Learn more about the new heated tobacco device IQOS ILUMA.

The IQOS ILUMA launch took place in Japan amidst a lot of excitement—generating intrigue and was received with a lot of interest among consumers. On August 17, 2021, media got the exclusive—during an afternoon press conference. Thereafter, our consumers were revealed our latest innovation, digitally on the IQOS Japan website. This was the very first digital launch of our product. In addition to the boutiques being completely revamped with the new IQOS architecture and IQOS ILUMA content, Japan also had an exciting new initiative with the launch of a Pop-Up venue in the heart of Tokyo—located at the world famous Shibuya crossing. It generated a lot of excitement amongst the IQOS fans, giving them a memorable IQOS ILUMA experience and attracted legal age smokers, looking for a better alternative to cigarettes, to come and peek into the exciting new world of IQOS ILUMA.

IQOS ILUMA PRIME and IQOS ILUMA are available in Japan for purchase at IQOS stores as of August 18, 2021.


What is the IQOS ILUMA series?

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of tobacco enjoyment. In Japan adult consumers were offered IQOS ILUMA PRIME and IQOS ILUMA devices.

Each device in the IQOS ILUMA series features the revolutionary SMARTCORE INDUCTION SYSTEMTM. Paired with the all-new TEREA tobacco sticks designed specifically for IQOS ILUMA, these bladeless devices heat the tobacco within the stick, without burning it, to give an altogether better and more pleasurable experience, with no cleaning necessary. So, IQOS ILUMA series provide adult consumers with improved draw , zero tobacco residue and no need to clean, ever.


IQOS ILUMA PRIME the most refined and advanced device.

IQOS ILUMA PRIME comes in a completely new design that uses elegant, anodized aluminum combined with a texture wrap, in four colors and can be easily customized.


IQOS ILUMA: - Familiar design with enhanced tobacco experience.

IQOS ILUMA comes with all the advanced features to enjoy a personalized and pleasurable tobacco experience.


What is the technology?

The IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEMTM heats the tobacco from within the TEREA tobacco sticks - designed specifically for IQOS ILUMA - in an innovative and cleaner way. The heart of the new bladeless SMARTCORE INDUCTION SYSTEMTM is an innovative metal heating element placed inside the stick and coated with stainless steel for seamless heating of tobacco.

Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.


These tobacco products damage your health and are addictive.

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This website is about selling new tobacco products and contains information about them. Entrance is only permitted to persons over 18 years of age who are also users of nicotine products. We need your age to make sure that you are an adult in Greece. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.