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Heated tobacco characterizing flavor ban

In 2023, the European Union will introduce a ban on the sale of certain heated tobacco products. This could be confusing for adult users who may want to understand what tobacco products are being banned. The ban prohibits heated tobacco consumables with characterizing flavors, such as characterizing mint and characterizing menthol. Characterizing flavors refers to any clearly noticeable taste or smell that is not tobacco.

When does the 2023 EU Heated Tobacco Characterising Flavour Ban Come into Effect?

The EU Tobacco Products Directive revision officially becomes applicable on 23rd October 2023. Heated tobacco products with characterising flavours, except tobacco-flavoured products, should no longer be available for sale after this date.

3rd Nov


The European Union publishes a directive regarding the ban on heated tobacco products with characterising flavours, detailing the specific rules and regulations.

The ban takes effect in EU Law. This does not mean it is applicable across the EU. Member States now need to implement the law on a national level.

23rd Nov


23rd Jul


The deadline for Member States to implement the characterising flavour ban on heated tobacco products in their own regulations.

Member States should apply the new rules. Heated tobacco products with characterising flavours should no longer be available for sale.

23rd Oct


EU Characterizing flavor Ban for Heated Tobacco Products

The characterizing flavor ban for heated tobacco products, arising from tobacco products directive, is expected to come into force on the 23rd of October 2023. All heated tobacco products with characterizing flavors will no longer be available for sale. This means only heated tobacco products with a tobacco flavor shall be available.
The EU first approved the motion to ban characterizing flavored heated tobacco products on the 23rd of November 2022.

Which Countries Does This Affect?

*To date, all 27 EU member states will implement the ban. Northern Ireland is also affected, but not the rest of the United Kingdom (England, Wales, and Scotland). The Irish Sea border treaty - created following Brexit - binds Northern Ireland to follow EU law. Therefore, Northern Ireland should implement the EU characterizing flavor ban on heated tobacco products. Find out more on if Greece will restrict characterizing flavored heated tobacco.

The ban does not affect vapes or e-liquid flavorings, which are regulated by national laws of individual EU Member States. Follow the link to learn more.

Both vapes and heated tobacco are not risk-free and provide nicotine, which is addictive. Smoke-free products are not alternatives to quitting and are not designed as cessation aids. The best decision for any adult smoker is to quit tobacco and nicotine consumption altogether.

*Information correct at time of publication.

This article is for general information purposes. Some of the information in this article is based on external, third-party sources and we make no representations or warranties of any kind regarding the accuracy, validity or completeness of such information.

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