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THESE PRODUCTS ARE NOT RISK FREE AND PROVIDE NICOTINE, WHICH IS ADDICTIVE. ONLY FOR USE BY ADULTS WHO WOULD OTHERWISE CONTINUE TO SMOKE OR USE OTHER NICOTINE PRODUCTS.
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Three TEREA packs on a rock next to an autumn leaf, encircled by the IQOS logo against a sunset landscape.

Embark on a TEREA flavor adventure

Designed exclusively for IQOS ILUMA, TEREA sticks deliver the authentic taste and satisfaction of real tobacco.

Shop TEREA

What is TEREA?

TEREA is a brand of tobacco sticks that provides real tobacco taste without compromising on taste satisfaction. A metal heating element placed at the core of the stick heats the tobacco from within, using induction. That’s the SMARTCORE INDUCTION SYSTEM technology.

Explore the range

3 TEREA packs in a dark background with IQOS logo in repeat

TEREA flavours to explore

terea tobacco sticks flavor russet terea tobacco sticks flavor russet TEREA Russet
terea tobacco sticks flavor bronze terea tobacco sticks flavor bronze TEREA Bronze
terea tobacco sticks flavor sienna terea tobacco sticks flavor sienna TEREA Sienna
TEREA Amber
TEREA Beige
TEREA Teak
TEREA Yellow
TEREA Silver
TEREA Turquoise
TEREA Soft Fuse
TEREA Soft Fuse
TEREA Kona
TEREA Dore

TEREA Russet

INTENSE FLAVOR - 9

Dark, toasted, aromatic tobacco blend.

TEREA Bronze

INTENSE FLAVOR - 8

Mellow tobacco blend with warm character.

TEREA Sienna

INTENSE FLAVOR - 7

Toasted tobacco blend with woody nuances.

TEREA Amber

BALANCED FLAVOR - 6

Rounded tobacco blend with light woody nuances.

TEREA Beige

BALANCED FLAVOR - 6

Balanced tobacco blend matched with malty aroma notes.

TEREA Teak

BALANCED FLAVOR - 7

Rounded and indulgent tobacco blend.

TEREA Yellow

BALANCED FLAVOR - 5

Mellow and aromatic tobacco blend.

TEREA Silver

BALANCED FLAVOR - 4

Balanced and smooth tobacco blend.

TEREA Turquoise

AROMATIC FLAVOR - 4

A lightly toasted tobacco blend with bright and well-defined sensations.

TEREA Warm Fuse

AROMATIC FLAVOR - 6

A mellow tobacco blend complemented with tangy sensations.

TEREA Soft Fuse

AROMATIC FLAVOR - 5

A mellow tobacco blend combined with harmonious and smooth sensations.

TEREA Kona

INTENSE FLAVOR - 10

Roasted and dark tobacco blend with warm notes.

TEREA Dore

BALANCED FLAVOR - 7

Elegant and vibrant tobacco blend.


Shop all TEREA flavours

TEREA for IQOS ILUMA planned with precision to deliver pleasurable tobacco experience.

A TEREA pack on a dark background with IQOS logo

Only tobaccos that pass quality checks of our process are used in TEREA tobacco sticks.

TEREA sticks stand out on an open TEREA pack

The final product:

Each TEREA stick lasts for 14 puffs or up to 6 minutes (whichever comes first).
Final product

How to use

  • Ensure your IQOS ILUMA i device is fully charged.
  • Insert a TEREA tobacco stick with the filter facing outwards.
  • The device will vibrate indicating the heating process has automatically started.
  • Wait for the second vibration, signalling the experience is ready.
  • You can now start the experience.

Discover IQOS ILUMA i

Close up to an IQOS ILUMA i device with inserted stick that vibrates.

TEREA
Unwrapped.

IQOS TEREA’s front seal.
  1. 1

    Front Seal

    Keeps your IQOS ILUMA holder clean after use with no tobacco residue left and ensures easy insertion and extraction of the tobacco stick.

  2. 2

    The Heating Element

    An innovative metal heating element, coated with stainless steel and placed inside the tobacco stick for seamless heating of tobacco.

  3. 3

    Air-flow Chamber

    Ensures that just the right amount of aerosol passes throughout the stick for a satisfying and easy draw.

  4. 4

    Tobacco

    A carefully selected, finely ground, and specially prepared tobacco blend.

  5. 5

    Protective Wrap

    Our new protective wrap contributes to a cleaner experience after use.

  6. 6

    Cooling Plug

    Cools down the aerosol temperature. It is made of cellulose acetate, which delivers the best cooling efficiency yet.

  1. Front Seal

    Keeps your IQOS ILUMA holder clean after use with no tobacco residue left and ensures easy insertion and extraction of the tobacco stick.

  2. The Heating Element

    An innovative metal heating element, coated with stainless steel and placed inside the tobacco stick for seamless heating of tobacco.

  3. Air-flow Chamber

    Ensures that just the right amount of aerosol passes throughout the stick for a satisfying and easy draw.

  4. Tobacco

    A carefully selected, finely ground, and specially prepared tobacco blend.

  5. Protective Wrap

    Our new protective wrap contributes to a cleaner experience after use.

  6. Cooling Plug

    Cools down the aerosol temperature. It is made of cellulose acetate, which delivers the best cooling efficiency yet.

Discover our process from field to stick

Discover more

Close-up of dried tobacco leaves with a rich, golden-brown color

Looking for unexpected taste with intense aroma?

Discover LEVIA flavored nicotine sticks.

A flavorful nicotine experience

Find a new way to flavor enjoyment with tobacco free LEVIA sticks that contain nicotine and LEVIA Pearls with embedded capsule. Only for IQOS ILUMA.

Buy LEVIA

Three packs of LEVIA on a background with a scenic sunset over water, framed by concentric circles

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. See important information.

Make it yours

Start enjoying the benefits of IQOS ILUMA advanced technology here and now. Order online and enjoy free shipping.

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