The most frequently asked question of smokers discovering the tobacco heating technology, is concerning the difference between IQOS and conventional cigarettes. Unlike popular belief, IQOS is not a "heated cigarette". IQOS cannot be described as such, as it does not burn the tobacco like a cigarette, but instead it heats it. It is worth noting, though, that the smoking ritual remains intact, while at the same time it offers smokers a similar experience of pleasure to that of a cigarette.
How IQOS and cigarettes are similar
- HEETS and cigarettes contain tobacco
Smokers seeking better alternatives compared to cigarettes often crave the strong tobacco taste contained in cigarettes. Unlike other nicotine products, such as e-cigarettes, HEETS have real tobacco as a raw substance.
- Similar Procedure
From the weight of the IQOS device to the duration of the HEETS sticks and the feel of the filter in the mouth- the entire IQOS experience is specially designed to render the familiar smoking experience.
How IQOS is different from smoking
- Heating tobacco instead of burning it
Heating the tobacco, rather than burning it, is what makes IQOS stand out, making it a better alternative to smoking.
When a cigarette is lit, the tobacco burns at temperatures of around 600°C. This burning process generates smoke and ash; when a smoker takes a puff, the temperature rises above 800°C at the burning tip.
Cigarette smoke is a complex mixture of over 6,000 chemical substances, around 100 of which have been linked to smoking-related diseases by public health authorities.
IQOS HeatControl™ Technology heats tobacco to a lower temperature (less than 350°C), ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapour that brings you a high-quality tobacco taste experience.
- It does not produce smoke
Unlike cigarettes, IQOS with its innovative HeatControl technology heats real tobacco to a controlled temperature, which prevents it from burning. This process produces an aerosol that is significantly different from cigarette smoke.
- It does not produce ashes
The absence of smoke combustion results in no ash being produced either during or after use of the IQOS. After an IQOS experience all you need to do is remove the HEETS Tobacco stick from the device and dispose of it safely.
- Less unpleasant smells
IQOS does not leave persistent smells on either hands, hair or clothes. The aerosol produced does not have the characteristic smell of the cigarettes, which enhances the user experience by offering a different approach to the enjoyment of tobacco.
- Fewer teeth stains
IQOS leaves considerably less stains on the teeth than cigarettes. Important information: If teeth already have stains, using IQOS will not improve the color of the stains.
