A smarter and more satisfying experience.
No blade.
No cleaning
At the heart of IQOS ILUMA you will find the innovative bladeless induction heating technology SMARTCORE INDUCTION SYSTEM ™. A metal element, coated with stainless steel, is present inside each TEREA tobacco stick, heating the tobacco from the core. Step up your taste experience with the IQOS ILUMA series and TEREA. Real tobacco that is heated, with less smell than ever before, without cleaning. Never.
This is next level technology!
More enjoyable.
In every experience.
TEREA offers a wide variety of blends, from classic tobacco to intensely aromatic. Whether you are looking for rich tobacco flavors, or more refined or cool, in the TEREA series you will discover all the familiar HEETS flavors that you prefer. TEREA tobacco sticks are designed to be used only with IQOS ILUMA. The new SMARTCORE INDUCTION SYSTEM™ induction heating technology offers you easier puff, a consistent taste experience in every tobacco stick and rich aerosol
This is next level tobacco enjoyment!
Beautifully designed.
Inside and out.
IQOS ILUMA series introduces a collection of smart gestures and features that will make your experience even simpler and more enjoyable. Made of high-quality materials are designed to withstand. Intuitive and effortless.
This is next level design!
IQOS ILUMA PRIMENew
Most advanced device.
Intuitive by design, effortless and clean.
IQOS ILUMA ONENew
Pocket-sized.
Affordable. Delivering 20 consecutive uses per charge.
NEXT LEVEL PLEASURE
Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in a clean and effortless way.
What is TEREA?
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
What's your favourite HEETS flavour?
Find your matching TEREA.
What's your favourite HEETS flavour?
Find your matching TEREA.
TEREA Willow
Balanced & fresh tobacco experience with citrus nuances and aromas of spicy herbs.
All the HEETS flavors you are used to are also available in the TEREA range.
What's your favorite HEETS flavor?
Find your matching TEREA.
Next level experience.
The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is the metal heating element placed at the core of the TEREA tobacco stick.
Your style.
Your details.
Mix and match as you go with our widest range of accessories. Ever.