IQOS ILUMA devices.

Introducing IQOS ILUMA

Upgrade to a new generation.

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A smarter and more satisfying experience.

No blade.
No cleaning

At the heart of IQOS ILUMA you will find the innovative bladeless induction heating technology SMARTCORE INDUCTION SYSTEM ™. A metal element, coated with stainless steel, is present inside each TEREA tobacco stick, heating the tobacco from the core. Step up your taste experience with the IQOS ILUMA series and TEREA. Real tobacco that is heated, with less smell than ever before, without cleaning. Never.

This is next level technology!

More enjoyable.
In every experience.

TEREA offers a wide variety of blends, from classic tobacco to intensely aromatic. Whether you are looking for rich tobacco flavors, or more refined or cool, in the TEREA series you will discover all the familiar HEETS flavors that you prefer. TEREA tobacco sticks are designed to be used only with IQOS ILUMA. The new SMARTCORE INDUCTION SYSTEM™ induction heating technology offers you easier puff, a consistent taste experience in every tobacco stick and rich aerosol

This is next level tobacco enjoyment!

Beautifully designed.
Inside and out.

IQOS ILUMA series introduces a collection of smart gestures and features that will make your experience even simpler and more enjoyable. Made of high-quality materials are designed to withstand. Intuitive and effortless.

This is next level design!

No blade.
No cleaning

At the heart of IQOS ILUMA you will find the innovative bladeless induction heating technology SMARTCORE INDUCTION SYSTEM ™. A metal element, coated with stainless steel, is present inside each TEREA tobacco stick, heating the tobacco from the core. Step up your taste experience with the IQOS ILUMA series and TEREA. Real tobacco that is heated, with less smell than ever before, without cleaning. Never.

This is next level technology!

More enjoyable.
In every experience.

TEREA offers a wide variety of blends, from classic tobacco to intensely aromatic. Whether you are looking for rich tobacco flavors, or more refined or cool, in the TEREA series you will discover all the familiar HEETS flavors that you prefer. TEREA tobacco sticks are designed to be used only with IQOS ILUMA. The new SMARTCORE INDUCTION SYSTEM™ induction heating technology offers you easier puff, a consistent taste experience in every tobacco stick and rich aerosol

This is next level tobacco enjoyment!

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Beautifully designed.
Inside and out.

IQOS ILUMA series introduces a collection of smart gestures and features that will make your experience even simpler and more enjoyable. Made of high-quality materials are designed to withstand. Intuitive and effortless.

This is next level design!

Do not use IQOS ILUMA™ and TEREATM sticks with previous IQOS™ generations, as this may cause damage to your device.
An IQOS ILUMA device in a person's hand.
An IQOS ILUMA device in a person's hand.
An IQOS ILUMA device in a person's hand.

IQOS ILUMA PRIMENewNew

Most advanced device.

Intuitive by design, effortless and clean.

Discover IQOS ILUMA PRIME

Discover IQOS ILUMA PRIME

IQOS ILUMA
IQOS ILUMANew

Familiar. Enhanced.

Familiar design. Enhanced experience.

Discover IQOS ILUMA

Discover IQOS ILUMA

IQOS ILUMA ONE
IQOS ILUMA ONENew

Pocket-sized.

Affordable. Delivering 20 consecutive uses per charge.

Discover IQOS ILUMA ONE

Discover IQOS ILUMA ONE

NEXT LEVEL PLEASURE

Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in a clean and effortless way.
TEREA packs.

What is TEREA?

TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.

Learn more about TEREA

Εικονίδιο φύλλου καπνού All the HEETS flavors you are used to are also available in the TEREA range.

An illustration showing induction heating in IQOS ILUMA.

Next level experience.

The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is the metal heating element placed at the core of the TEREA tobacco stick.

Discover more

IQOS ILUMA PRIME devices in different colours.

Your style.
Your details.

Mix and match as you go with our widest range of accessories. Ever.

Discover all accessories

Simple ways
to switch.

A man with an IQOS box.
Available soon

Try before you buy

You have the chance to try IQOS ILUMA for free* from the comfort of your own home soon. Discover it and then decide.
A smiling woman with an IQOS box.

Make it yours

Start enjoying the benefits of IQOS ILUMA advanced technology here and now. Order online and enjoy free shipping.

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We Care

This website is about selling new tobacco products and contains information about them. Entrance is only permitted to persons over 18 years of age who are also users of nicotine products. We need your age to make sure that you are an adult in Greece. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.