Smoke-free alternatives

What are the main smoke-free alternatives for adult smokers?

In recent years, smoke-free alternativeshave emerged as a more modern option for adult smokers who do not wish to quit or are not yet ready to stop smoking. Unlike traditional cigarettes, these products do not rely on burning tobacco to deliver nicotine to the body. This is a crucial distinction, as the combustion of tobacco produces over 6,000 chemical compounds, many of which are linked to serious smoking-related diseases.

Let’s take a look at the main categories of smoke-free alternatives currently offered by IQOS:

• Heated tobacco devices (IQOS ILUMA & lil SOLID Ez): These devices heat processed tobacco leaves without burning them, offering an experience similar to smoking a cigarette.
• E-cigarettes (VEEV ONE & VEEV NOW ULTRA): These generate an aerosol from a nicotine-containing e-liquid, without using tobacco.
• Nicotine pouches (ZYN): These contain no tobacco and produce neither heat nor vapor. They are used orally and offer a discreet and convenient way to consume nicotine, even in places where smoking is prohibited.

While these alternatives are not risk-free, since they still contain nicotine, which is addictive, they can reduce the body’s exposure to harmful substances produced by the combustion of traditional cigarettes. Choosing the right alternative depends on each adult smoker’s lifestyle, preferences and needs, which is why proper information is essential for responsible use.

What are heated tobacco devices and how do they work?

Heated tobacco devices are technologically advanced alternatives that deliver real tobacco flavor without combustion. Unlike traditional cigarettes, these devices heat processed tobacco at lower temperatures, typically around 350°C, thereby avoiding the production of smoke, ash and the lingering cigarette smell. Instead, they generate an aerosol that contains nicotine and delivers the taste characteristics of tobacco.

Depending on user preferences and needs, there are different series of tobacco heating devices:

• IQOS ILUMA: IQOS’s most advanced line, featuring induction heating technology (SMARTCORE INDUCTION SYSTEM™). It works exclusively with TEREA andLEVIA sticks and offers a clean experience — no blade, no ash and no need to clean the device.
• lil SOLID Ez:A simpler, all-in-one solution that allows for three consecutive uses without recharging. It features consistent heating and a compact design, making it ideal for everyday convenience and autonomy. It works exclusively with Fiittobacco sticks.

This type of technology can make the switch from traditional smoking smoother for adult smokers who aren’t ready to quit but are looking for a new alternative. While not risk-free, since it still involves nicotine, it significantly reduces exposure to many of the harmful substances produced by combustion. It represents a more “technologically mature” option that combines the tobacco experience with a cleaner, more modern method of use.

What makes the IQOS ILUMA i series different?

The IQOS ILUMA i series is the latest and most innovative addition to the IQOS family, marking a new era in tobacco heating device technology. Its key distinction lies in the Smartcore Induction System™, which uses magnetic induction to heat the tobacco. This allows for even heating without a metal blade and eliminates the need to clean the device, resulting in easier use and reduced wear over time.

The IQOS ILUMA i ONE, IQOS ILUMA i & IQOS ILUMA i PRIME are designed to work exclusively with TEREA and LEVIA tobacco sticks. These sticks feature a closed structure and a built-in induction element, offering enhanced safety and consistency. This new design helps minimize tobacco residue inside the device and ensures a smooth, reliable flavor experience every time.

Another key advantage of the IQOS ILUMA series is its minimalist, elegant and high-end design, which places user experience at the forefront. The devices also have advanced features such as automatic start when the stick inserted, gesture activation (e.g., by lifting the device) and customization through the IQOS App, delivering even more convenience and control to the user.

So, if you're an adult smoker looking to switch to a smoke-free alternative but don’t want to give up the taste of tobacco, the IQOS ILUMA series offers a technologically advanced and aesthetically refined solution, emphasizing simplicity and a cleaner overall experience.

How does the IQOS VEEV ONE e-cigarette work?

IQOS VEEV ONE is IQOS’s offering in the electronic cigarette space, commonly known as vapes. It’s a closed-system device, designed to be used exclusively with VEEV ONE pods,which are pre-filled nicotine-containing cartridges, ready for immediate use. The vaping experience it delivers is powered by innovative MESH™ heating technology, which maintains a consistent temperature with each puff, avoiding the unpleasant "burnt" taste sometimes associated with refillable e-liquids.

The device activates automatically when you inhale, offering a simple and consistent experience. The pods are leak-resistant and sealed for protection and come in a wide range of flavors, from tobacco-inspired to fruity blends, allowing each adult user to find an option that suits their personal taste. Compared to tobacco heating devices, the VEEV ONE offers a lighter, more flexible experience, catering to those who prefer a more discreet and modern alternative to the traditional tobacco sensation.

While it contains no tobacco, the IQOS VEEV ONE does deliver nicotine and is therefore intended strictly for adult users looking for a more discreet and odor-free way to continue using nicotine, without the smoke, ash or lingering smell of cigarette combustion.

What are nicotine pouches and how do they differ from the other options?

Nicotine pouches are a relatively new category of smoke-free and combustion-free alternatives, designed for adult nicotine users who seek maximum discretion and convenience. These are small, soft pouches that contain nicotine and other non-tobacco ingredients (such as flavorings and plant-based fibers). They are placed between the gum and upper lip, typically at the top of the mouth.

IQOS has recently introduced its own line of nicotine pouches under the ZYN,brand, expanding its portfolio with an option that requires no tobacco, no vapor and no device. Using them is extremely simple: you place a pouch in your mouth and nicotine is gradually released over the course of about 30 to 45 minutes, depending on the strength and flavor you choose.

What truly sets nicotine pouches apart from other alternatives is their fully discreet nature. They produce no visible aerosol, no smell and can be used in settings where smoking, vaping, or heated tobacco devices aren't allowed. They are also the only option that doesn’t involve a device, making them completely free of any technological interaction.

Of course, nicotine pouches still contain nicotine and are not risk-free. However, for adult smokers seeking a product that minimally disrupts their daily routine and social presence, nicotine pouches can offer a convenient and modern approach to nicotine use.

Why choose smoke-free alternatives over cigarettes?

The key difference between traditional smoking and smoke-free alternatives lies in how nicotine is delivered. Cigarettes rely on combustion , a process that reaches temperatures of up to 900°C, producing smoke, ash and thousands of chemical compounds. Around 100 of these substances have been identified by international health organizations as known or potential causes of smoking-related diseases.

In contrast, combustion-free alternatives, such as tobacco heating devices, electronic cigarettes and nicotine pouches, do not produce smoke and offer a more modern approach for adults who would otherwise continue smoking. These alternatives are not intended for non-smokers or minors and they are not smoking cessation tools. However, a complete switch from cigarettes to smoke-free products may be a better choice than continuing to smoke traditional cigarettes.

Are IQOS alternatives suitable for everyone?

IQOS alternatives are intended exclusively for adult smokers who would otherwise continue smoking and are looking for a different option — one that doesn’t involve combustion, ash or the unpleasant odor of cigarettes. As such, these products are not suitable for non-smokers, former smokers or minors and are also inappropriate for certain groups, such as people with cardiovascular conditions, pregnant women or anyone sensitive to nicotine.

Responsible use of these products requires a clear understanding of how they work, since each type functions differently. Some are designed to deliver the taste and feel of tobacco, while others focus on lighter, more discreet nicotine experiences.

Ultimately, the suitability of a product depends on an individual’s lifestyle, habits and expectations. In other words, being well-informed is the first and most important step toward making the right choice.

What is the safest option for my health?

The safest choice for anyone’s health is the complete cessation of tobacco and nicotine use. This conclusion is consistently supported by international public health authorities,, as abstaining from all forms of tobacco and addictive substances is the only way to eliminate related health risks entirely.

However, it is widely recognized that many adult smokers continue smoking. In such cases, switching to scientifically substantiated smoke-free alternatives, like those offered by IQOS, may prove a better choice.

Smoke-free alternatives

Consider what matters most to you: do you prioritize tobacco flavor, discretion, ease of use, or control over your nicotine intake? It's also important to consult the official information for each product and avoid use if there are any medical contraindications. Most importantly, remember that the best choice for your health is to quit entirely. If that's not something you're ready for right now, IQOS’s smoke-free alternatives may be a better alternative compared to cigarettes, as long as they are used responsibly and with full awareness of how they work and what they contain.