What are TEREA tobacco sticks?

TEREA tobacco sticks

Discover TEREA, made exclusively for IQOS ILUMA. Its ingenious SMARTCORE INDUCTION SYSTEM™ brings you improved draw, taste consistency from stick to stick, generous vapor and less lingering smell than ever before according to most consumers.

IQOS heated tobacco technology

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of tobacco enjoyment. The all-new IQOS ILUMA with TEREA re-thinks the rules of heating tobacco.

The innovative SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick, so your tobacco is heated not burned for an altogether better, cleaner and more pleasurable experience.

Are TEREA sticks an alternative to smoking?

TEREA with IQOS ILUMA offers a wide range of real tobacco flavors, whether you prefer rich and balanced or fresh tobacco blends, to give you new depths of sensorial pleasure. Also, remember that all the HEETS flavors you are familiar with are now also available in TEREA series.

Innovative technology enhances and elevates your tobacco moments, while intuitive features and customization allows you to personalize your device to your tastes and needs. Plus with our round-the-clock online troubleshooting tools, expert care and exclusive experiences to unlock – enjoy support and privileges to inspire you.

So, if it’s an elevated, pleasurable, smoke-free tobacco experience you’re after, look no further. IQOS ILUMA can be a step away from cigarettes to a better alternative to continued smoking. This is IQOS ILUMA. This is NEXT LEVEL FORWARD.

What do TEREA sticks contain?

The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is an innovative metal heating element placed inside the TEREA stick and coated with stainless steel for seamless heating of the tobacco. This means your tobacco is heated from the core instead of being burned for an altogether better, cleaner and more pleasurable experience.

An illustration showing what's inside a TEREA stick.


What TEREA flavors are available?

TEREA offers a wide range of real tobacco flavors, whether you prefer rich and balanced or fresh and aromatic blends, to give you new depths of sensorial pleasure. Also, remember that all the HEETS flavors you are familiar with are now also available in TEREA series. So, if you prefer HEETS Amber Selection you can continue to enjoy the same taste with TEREA Amber. Of course you can experiment with the available flavors and find a new tasty match with IQOS ILUMA. It is in your hands!

Are TEREA compatible with IQOS 3 DUO or older IQOS models?

Because TEREA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a TEREA stick in a device with blade heating technology may damage the blade. If you’re wondering why using a HEETS stick in your IQOS ILUMA doesn’t work, it’s because the IQOS ILUMA holder will not heat the tobacco in HEETS due to a different and more advanced heating principle.

Where can I buy TEREA sticks?

TEREA are available at all physical and online points of sale for IQOS and HEETS products. So, whether you prefer to buy TEREA from your neighborhood kiosk or from iqos.com, you will not face any problems. The IQOS network of partners is constantly expanding. See here all TEREA points of sale.

What price are TEREA sticks?

As we said above, the technology and enjoyment that TEREA brings are only improved. Thus, the price of our brand new tobacco sticks is the same as that of HEETS - 4€ pack.

Time to choose the best. Time to switch or upgrade to IQOS ILUMA. A better alternative to cigarettes. What are you waiting for?

Get ready to experience enhanced tobacco pleasure with IQOS ILUMA PRIME, our most refined and advanced device yet.

IQOS ILUMA™ is used exclusively with TEREA™ tobacco sticks. Previous IQOS device versions with blade and HEETS are not compatible with IQOS ILUMA™ and TEREA™. Improper use may damage the device.

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
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