CONTINUE
An entire journey of
devotion
It all starts with the earth
We create HEETS with passion, dedication and craftsmanship in tobacco cultivation and blending.
The earth as a starting point
The cultivation of tobacco is demanding. Not only methodical work is enough, knowledge is also needed about: the seeds, the soil, the weather, the collection of leaves and their drainage. It needs the passion of the grower who cares for his crop.
Choosing the best
PMI tobacco buyers know that there is no room for compromise regarding tobacco for HEETS. Thus, they seek and choose very carefully the tobacco from the best tobacco markets worldwide, such as Greece, U.S.A., Brazil and Mozambique.
The Art of Blending
And now everything passes into the hands of blenders, the people who learned their craft in the factory, but also in cultivation, after years of demanding training around the world.
For each blend they will need to work methodically for many months. They will try many different combinations of tobacco types and proportions until they find the right one. Until they find the blend that conveys the flavor direction and body of each HEETS flavor, just as it should be.
The earth as a starting point
The cultivation of tobacco is demanding. Not only methodical work is enough, knowledge is also needed about: the seeds, the soil, the weather, the collection of leaves and their drainage. It needs the passion of the grower who cares for his crop.
Choosing the best
PMI tobacco buyers know that there is no room for compromise regarding tobacco for HEETS. Thus, they seek and choose very carefully the tobacco from the best tobacco markets worldwide, such as Greece, U.S.A., Brazil and Mozambique.
The Art of Blending
And now everything passes into the hands of blenders, the people who learned their craft in the factory, but also in cultivation, after years of demanding training around the world.
For each blend they will need to work methodically for many months. They will try many different combinations of tobacco types and proportions until they find the right one. Until they find the blend that conveys the flavor direction and body of each HEETS flavor, just as it should be.
