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This website is about selling new tobacco products and contains information about them. Entrance is only permitted to persons over 18 years of age who are also users of nicotine products. We need your age to make sure that you are an adult in Greece. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.


By IQOS Team


Real tobacco sensorial pleasure by IQOS changes, with the new IQOS ILUMA series. Featuring next-level technology, simplicity and choice and in 3 different devices, it's time to switch to IQOS ILUMA - compatible only with new TEREA tobacco sticks.

IQOS ILUMA - next level forward

Switching to a smokeless alternative to cigarettes has never been easier with the revolutionary new IQOS ILUMA heated tobacco devices.

Each IQOS ILUMA device is packed with next level technology to offer a seamless, effortless tobacco experience. Savour your tobacco moments without blade breakages, tobacco residue or cleaning with the revolutionary new IQOS ILUMA induction heating system to be used only with TEREA tobacco sticks.

IQOS ILUMA heated tobacco technology means no smoke, and a better, simpler tobacco experience for you. And with a range of IQOS ILUMA devices, featuring customisable options, you can find a clean, effortless and personalised tobacco experience that fits your preferences.

An illustration depicting IQOS's induction heating technology.

The tobacco induction heating SMARTCORE INDUCTION SYSTEM™ - next level tobacco heating technology

Each device in the IQOS ILUMA series features the revolutionary new SMARTCORE INDUCTION SYSTEM™ technology.

The all-new TEREA tobacco sticks - designed ONLY for IQOS ILUMA use an innovative stainless steel element inside the TEREA to heat tobacco from within.

Tobacco is heated at the core instead of being burned, giving you taste consistency and generous vapour, with less lingering smell than cigarettes.

This gives you an altogether better and more pleasurable experience, with no ash, no cleaning necessary. The unique, bladeless design of the holder means broken blades are no more.

TEREA SMARTCORE STICKS - next level tobacco pleasure

The new TEREA tobacco sticks - made to be used only with IQOS ILUMA - offer an expertly blended tobacco experience, with a fully sealed stick design for easy insertion and extraction

A sealed stick means no tobacco residue and no need to clean your holder. Just remove and dispose the stick when you're done. You'll discover consistent taste from stick to stick, improved draw, generous vapour, and a wide choice of flavours for every palate, from rich tobacco blends to cooling sensations and aromatic flavours.

With TEREA you can rediscover your tobacco flavourites and explore exciting new blends, letting you unlock new levels of tobacco taste and enjoyment.

IQOS ILUMA™ is used exclusively with TEREA™ tobacco sticks. Previous IQOS device versions with blade and HEETS are not compatible with IQOS ILUMA™ and TEREA™. Improper use may damage the device. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information

These products are not risk free and provide nicotine, which is addictive. Only for use by adults.