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Discover IQOS benefits.
IQOS offers advanced smoke-free alternatives to cigarettes. Why do adult smokers choose to switch to them?
Cigarette smell? Better not!
IQOS heats the tobacco instead of burning it. Therefore, there is no fire, ash and cigarette smoke. Thus, you feel more comfortable around those around you.
Cigarettes produce tar, IQOS doesn’t
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
Bye bye smoke.
IQOS does not produce cigarette smoke but an aerosol, which is different and dissolves quickly. Thus, you are less likely to disturb those around you.
Cigarette smell? Better not!
IQOS heats the tobacco instead of burning it. Therefore, there is no fire, ash and cigarette smoke. Thus, you feel more comfortable around those around you.
Cigarettes produce tar, IQOS doesn’t
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
Bye bye smoke.
IQOS does not produce cigarette smoke but an aerosol, which is different and dissolves quickly. Thus, you are less likely to disturb those around you.
Win an IQOS ILUMA device.
Register for IQOS.com, accept the terms and take part in the contest to win an IQOS ILUMA device with personalized engraving.
Real IQOS users tell their stories, in their own words.
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“I smell less when I IQOS. It makes me feel better.”
Vasiliki switched to IQOS in 2020
“IQOS doesn’t make the car dirty because it doesn’t leave any ash, that’s what I really appreciate.”
Berkant switched to IQOS in 2018
“I’m convinced my husband has felt the change too, because for me a kiss tastes better after using IQOS than smoking a cigarette.”
Beate switched to IQOS in 2018
IQOS vs cigarette
comparison.
In the IQOS vs cigarette comparison video, watch as adult smokers see the difference between three puffs of cigarette smoke and three puffs of IQOS tobacco vapour and note their reactions. Just one of the many reasons to stop burning tobacco and to start heating it with IQOS.
Now you choose.
What else to know?
See our studies and scientific program. Learn how we are creating a smoke-free future.
