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Discover IQOS ILUMA.
Next level forward
The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of your tobacco enjoyment. The all-new IQOS ILUMA with TEREA rethinks the rules of heating tobacco.
IQOS ILUMA PRIME
Advanced, inside and out.
With a new design to the smallest detail, it is our most enhanced device to date. Bladeless for the simplest and most enjoyable experience.
IQOS ILUMA
Familiar. Upgraded.
With the iconic design, the experience becomes even clearer and more enjoyable without a blade.
IQOS ILUMA ONE
Affordable. All in One.
With bladeless technology, it offers up to 20 consecutive uses with a single charge.
Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in a clean and effortless way.
Nobody can tell our story better than our users.
“With IQOS ILUMA the taste experience is better.”
Kunta switched to IQOS in 2016
“One of the best things about IQOS ILUMA is you don’t have to clean it.”
Vasiliki switched to IQOS in 2020
“I’m really satisfied with IQOS ILUMA. I can’t imagine anything better.”
Berkant switched to IQOS in 2018
“I don’t have to clean IQOS ILUMA anymore. It’s more pleasant now.”
switched to IQOS in 2020
Real adult consumer who was rewarded for their participation in the campaign.
What is TEREA?
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
What is LEVIA?
We have discovered a different path to flavor satisfaction. We call our breakthrough LEVIA. A zero tobacco stick that opens up a new way to experience our flavors.
An experience focused on sensations, with a clean aftertaste in the mouth* and a pleasant scent**.
Learn more about LEVIA
* 80% of 302 adult smokers surveyed in 2022 in Greece agree.
** 87% of 302 adult smokers surveyed in 2022 in Greece agree.
IQOS ILUMA™ is designed to be used only with TEREA™ and LEVIA™ sticks. Do not use IQOS ILUMA™, TEREA™ or LEVIA™ with previous IQOS™ generations, as this may cause damage to your device.
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See Important information.The SMARTCORE INDUCTION SYSTEM™ technology
The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA and LEVIA sticks. It unlocks the taste of your chosen tobacco blend, but without any smoke or ash, less smell than cigarettes and no need to clean the device after use.
Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.
IQOS ILUMA PRIME
Advanced, inside and out.
IQOS ILUMA
Familiar, upgraded.
IQOS ILUMA ONE
Affordable, all-in-one.
Get the new IQOS ILUMA.
Exchange your old device
Give us back your old IQOS and get your hands on the ILUMA series in discount.
