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Discover IQOS.
WELCOME TO A SMOKE FREE FUTURE.
IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
Whether you’re an adult smoker taking your first steps away from continued smoking, or you’ve already made the switch, IQOS will help you embrace pleasure in your routine.
IQOS offers real satisfaction without smoke and cigarette smell getting in the way, so you can enjoy more of these moments.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7 day heated tobacco consumption.
We’re on this journey together.
2021
2020
2018
2016
2014
2009
2008
2007
2021
The IQOS ILUMA series is launched in Japan, featuring the innovative SMARTCORE INDUCTION SYSTEM™, paired with the all-new TEREA tobacco sticks designed only for IQOS ILUMA
IQOS ILUMA™ is used exclusively with TEREA ™ tobacco sticks. Previous IQOS device versions with blade and HEETS are not compatible with IQOS ILUMA™ and TEREA™. Improper use may damage the device.
2020
IQOS VEEV vaping device is launched in New Zealand and Czech Republic in 2020; VEEV in Finland and Italy in 2021, with more market introductions planned. 2020 also sees a huge milestone for the IQOS community.
Find out more
2018
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
2016
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum and Metropolitan Arts Press.
2014
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
2009
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
2008
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
2007
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
We choose better together.
IQOS smoke-free devices leave no smoke and less lingering smell compared to cigarettes.
Unlike cigarettes, IQOS has no lit.
All our IQOS devices leave less lingering smell on hands, hair and clothes than cigarettes.
*Source: Study conducted in multiple markets since 2014 for IQOS with HEETS, and in Ukraine with 405 legal age smokers, heated tobacco users, December 2019 for IQOS VEEV.
“IQOS has changed my life”
Petros Sismanis
Greece
Science meets dedication.
More than 400 scientists are working on state-of-the-art heated tobacco systems and vaping devices for adult smokers to provide them with a better choice than continued smoking.
It's time to switch.
Discover all of the heated tobacco devices
I IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS*
* Source: Status as of March 2021 Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.
** Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
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