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IQOS ILUMA WE
Limited Edition 2023

We sound better together.

Discover the new Limited Edition range of devices, designed to highlight the distinctive features of the IQOS community.

IQOS ILUMA WE

IQOS ILUMA WE

The shining, iridescent holder of the new Limited Edition IQOS ILUMA WE reflects the diversity of our community.

I want it

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.

IQOS ILUMA WE Edition

We create together.

Take a closer look at the new IQOS ILUMA WE Limited Edition 2023 series.
people smiling holding IQOS ILUMA WE

We belong together.

Discover our latest limited edition inspired by the IQOS community.

Just like the 13.9 million adult smokers* who’ve left cigarettes behind and switched to IQOS.

Buy the new devices

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

IQOS ILUMA WE