Are you thinking about switching from cigarette smoking to a heated tobacco product? You are not the only one. Up to today, at least 6.6 million people have quitted smoking and have switched to IQOS. But, as with any new technology, there are always myths that need to be sorted from the truth.
Here, we bust the most common myths around IQOS.
MYTH: IQOS burns tobacco
TRUTH: IQOS heats tobacco; cigarettes burn tobacco. This is a substantial difference. The burning process in cigarettes releases smoke containing high levels of harmful chemicals. Heating tobacco allows the user to enjoy a cleaner tobacco experience without any fire, ashes and smoke. It should be highlighted that IQOS is not risk-free, as it contains nicotine, which is addictive.
MYTH: IQOS produces smoke
TRUTH: IQOS devices are smoke-free. IQOS heats tobacco, producing a nicotine-containing vapor which is quickly dissolved and is different from the smoke produced by cigarettes.
MYTH: HEETS are nicotine-free
TRUTH: HEETS contain tobacco and nicotine, which is naturally present in tobacco and is addictive.
MYTH: IQOS is like vaping
TRUTH: IQOS is a tobacco product, not a vape product. It heats real tobacco, while vape systems heat an e-liquid that does not contain tobacco.
MYTH: I can use cigarettes in my IQOS
TRUTH: You cannot use cigarettes in your IQOS. Instead, you must use HEETS tobacco sticks, which are specifically designed for heating, not burning.
MYTH: IQOS is not as satisfying as cigarettes.
TRUTH: IQOS uses real tobacco. It has been designed to give a real tobacco taste and be as satisfying as cigarettes. Scientists agree that nicotine, while addictive, is not the primary cause of smoking-related diseases, which are mainly caused by harmful compounds when tobacco is burned.
MYTH: IQOS is the same as an e-cigarette
TRUTH: IQOS is different from electronic cigarettes. IQOS products use real tobacco, while electronic cigarettes use a liquid. This liquid does not contain tobacco and may contain nicotine.
MYTH: IQOS is a smoking cessation device
TRUTH: IQOS is not a smoking cessation device. Our heated tobacco products provide adult users a better alternative to smoking, which is likely to be less harmful than continued smoking. IQOS is an excellent choice for smokers that would otherwise continue to smoke.
MYTH: The plastic contained in HeatSticks is dangerous
TRUTH: HEETS are composed of elements that include a tobacco plug, a hollow part, a polymer-film filter, a cellulose mouthpiece filter, and outer and mouth-end papers. Please find below the scientific data. The filter used in HEETS also contains several components, one of which is a biopolymer film of polylactic acid, derived from starch or sugar cane. This film plays a crucial role in reducing the vapor’s temperature. It does not melt, dissolve or liquefy during use. Therefore, when you turn on your IQOS holder, you draw tobacco vapor through the HEETS and simply discard the stick when you are finished. During the IQOS experience, no burning is involved.
MYTH: IQOS stands for “I Quit Ordinary Smoking”
TRUTH: No, this is not the case. It is a brand name used by PMI to refer to its cutting-edge research and innovative technology in smoke-free alternatives to cigarettes.